Commentary

Print Advertising in Business Media Steady for the Year

Print Advertising in Business Media Steady for the Year

American Business Media (ABM), founded in 1906, the association of business information providers, recently released data on September year-to-date print ad pages showing that pages and revenue have seen stable performance through 2006, with an increase of 1.11% and .9%, respectively.

Despite a decline in ad pages by .76% and in revenue by 1.43% for the month of September over same period 2005, the steady growth of revenue for the year has been due in large part to strong category performers such as the Resources, Environment, Utilities, Architecture, Design, Lighting, Building, Engineering, and Construction categories.

Gordon T. Hughes II, president and CEO of American Business Media, said "The consistency in ad revenue for year-to-date highlights the leveling of business media's magazine business... we will see a steady line with promising spurts coming from our strong performers, such as the Resources, Environment, Utilities category."

Business Media Year-To-Date Ad Page and Revenue Comparisons Through September

YTD 2006

YTD 2005

Variance
2006 vs. 2005

% Variance

Agriculture Total

... Pages

13,341.26

13,225.33

115.93

0.88%

... Revenue

$ 1 36,427,881

$ 1 44,338,757

-$ 7,910,876

-5.48%

Architecture, Design, Lighting Total

... Pages

15,313.64

14,521.91

791.73

5.45%

... Revenue

$ 1 79,052,373

$ 1 63,504,320

$ 15,548,054

9.51%

Automotive Total

... Pages

30,689.08

29,939.32

749.76

2.50%

... Revenue

$ 3 52,769,067

$ 3 28,216,328

$ 24,552,739

7.48%

Aviation, Aerospace & Military Total

... Pages

12,713.46

12,033.91

679.55

5.65%

... Revenue

$ 1 29,464,054

$ 1 22,446,202

$ 7,017,852

5.73%

Banking, Financial, Insurance Total

... Pages

25,796.86

25,844.80

-47.94

-0.19%

... Revenue

$ 2 98,912,621

$ 2 88,653,013

$ 10,259,609

3.55%

Building, Engineering, Construction Total

... Pages

57,457.94

53,784.39

3,673.55

6.83%

... Revenue

$ 5 27,138,475

$ 4 85,211,716

$ 41,926,759

8.64%

Business, Advertising & Marketing Total

... Pages

23,845.19

24,278.59

-433.40

-1.79%

... Revenue

$ 6 05,712,249

$ 5 98,104,017

$ 7,608,232

1.27%

Computing, Software, Telecomm Total

... Pages

31,241.84

32,832.18

-1,590.34

-4.84%

... Revenue

$ 1 ,015,871,346

$ 1 ,075,821,131

-$ 59,949,785

-5.57%

Electronic Engineering Total

... Pages

19,359.62

19,720.57

-360.95

-1.83%

... Revenue

$ 3 40,220,105

$ 3 38,011,396

$ 2,208,709

0.65%

Government (Local, State, Federal) Total

... Pages

19,553.75

19,813.07

-259.32

-1.31%

... Revenue

$ 2 40,338,700

$ 2 38,688,033

$ 1,650,667

0.69%

Healthcare Total

... Pages

142,467.75

138,908.14

3,559.61

2.56%

... Revenue

$ 9 00,029,706

$ 8 75,721,938

$ 24,307,768

2.78%

Mfg, Processing Total

... Pages

69,288.99

67,521.81

1,767.18

2.62%

... Revenue

$ 6 95,442,245

$ 6 80,029,499

$ 15,412,747

2.27%

Miscellaneous Total

... Pages

7,462.76

7,536.05

-73.29

-0.97%

... Revenue

$ 58,547,797

$ 57,537,608

$ 1,010,189

1.76%

Movies, Radio, Tv & Video Total

... Pages

30,645.78

31,691.28

-1,045.50

-3.30%

... Revenue

$ 3 72,085,617

$ 3 81,283,306

-$ 9,197,688

-2.41%

Pharmaceuticals Total

... Pages

9,372.92

9,192.92

180.00

1.96%

... Revenue

$ 1 07,593,889

$ 1 01,835,554

$ 5,758,335

5.65%

Professional Services Total

... Pages

50,042.56

48,476.09

1,566.47

3.23%

... Revenue

$ 5 52,670,306

$ 5 36,670,346

$ 15,999,961

2.98%

Resources, Environment, Utilities Total

... Pages

17,182.36

15,935.65

1,246.71

7.82%

... Revenue

$ 1 41,618,478

$ 1 29,018,655

$ 12,599,823

9.77%

Restaurants, Foodservice, Lodging,Gaming Total

... Pages

11,810.58

12,259.48

-448.90

-3.66%

... Revenue

$ 1 75,991,719

$ 1 89,224,980

-$ 13,233,260

-6.99%

Retail, Services Total

... Pages

68,221.97

69,316.26

-1,094.29

-1.58%

... Revenue

$ 7 02,667,960

$ 7 07,356,006

-$ 4,688,046

-0.66%

Science, Research & Development Total

... Pages

13,394.58

14,187.70

-793.12

-5.59%

... Revenue

$ 1 49,549,506

$ 1 57,188,630

-$ 7,639,124

-4.86%

Transportation, Logistics Total

... Pages

11,026.40

11,270.36

-243.96

-2.16%

... Revenue

$ 84,802,849

$ 88,020,551

-$ 3,217,702

-3.66%

Travel, Business Conventions & Meetings Total

... Pages

15,592.96

15,926.16

-333.20

-2.09%

... Revenue

$ 3 19,665,344

$ 3 27,539,728

-$ 7,874,384

-2.40%

Grand Total

... Pages

695,822.25

688,215.97

7,606.28

1.11%

... Revenue

$ 8,086,572,290

$ 8,014,421,712

$ 72,150,5780

.90%

Source: American Business Media, December 2006

American Business Media augmented its reporting model for magazine advertising sales in industry markets. The most recent PDF file may be found here.

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