Taco Bell Corp. launched a newspaper ad blitz and sent its president on a string of media interviews yesterday to persuade customers that its food is safe--even as the cause of the E. coli outbreak
linked to the fast-food chain remained a mystery.
In an open letter to customers published in USA Today, The New York Times and other newspapers, Taco Bell President Greg
Creed said he would support the creation of a coalition of food suppliers, competitors, government and other experts to explore ways to safeguard the food supply chain and public health.