Taco Bell Heads Into Crisis Mode

  • December 13, 2006
Taco Bell Corp. launched a newspaper ad blitz and sent its president on a string of media interviews yesterday to persuade customers that its food is safe--even as the cause of the E. coli outbreak linked to the fast-food chain remained a mystery.

In an open letter to customers published in USA Today, The New York Times and other newspapers, Taco Bell President Greg Creed said he would support the creation of a coalition of food suppliers, competitors, government and other experts to explore ways to safeguard the food supply chain and public health.

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