Disney and Nickelodeon Top Sites for Kids Toys A deeper drilldown into demographics, advertisers, ad types, sizes and delivery for online kids holiday shopping
Top 10 Online Kids, Games & Toys
DestinationsWeek ending November 12, 2006 US, Home and Work |
| Unique Audience (000) | Active Reach
(%) |
Disney Online | 8,141 | 5.99 |
Nickelodeon Kids and Family Network | 7,898 | 5.81 |
eBay Toys | 4,060 | 2.99
|
ToysRUs |
2,968 | 2.18 |
Cartoon Network | 2450 | 1.8 |
EverythingGirl.com | 1,150 | 0.85 |
Barbie | 1,121 | 0.82 |
PBS Kids | 1,108 | 0.82
|
Yahooligans! |
812 | 0.6 |
American Girl | 744 | 0.55 |
Source: Nielsen//NetRatings NetView |
Demographic Data for Kids, Games & Toys Category(Month of October 2006 US, Home and Work) |
| Target | Unique Audience (000) | Audience
Composition (%) |
Total | | 50,275 | 100 |
Male | |
21,499 | 42.76 |
Female | | 28,777 | 57.24 |
Age |
2 - 11 | 7,739 | 15.39 |
| 12 - 17 | 5,038
| 10.02 |
| 18 - 24 | 1,850 | 3.68 |
| 25 - 34 | 8,795 | 17.49
|
| 35 - 49 | 16,872 | 33.56 |
| 45+ | 14,953
| 29.74 |
| 55+ | 5,932 | 11.8 |
| 65+ | 1,649 | 3.28 |
HH Income | $ 0 - 24999 | 2,602 | 5.18 |
| $ 25000 - 49999 |
9,855 | 19.6 |
| $ 50000 - 74999 | 13,442 | 26.74
|
| $ 75000 - 99999 | 10,214 | 20.32 |
| $ 100000 - 149999 | 8,707 | 17.32 |
| $ 150000+ | 4,864 | 9.68
|
| No Response | 590 | 1.17 |
Source: Nielsen//NetRatings
NetView |
Data on the Retail Goods & Services Industry, Kids & Toys Segment Week ending November 12, 2006 US, Home and Work
Top 20 Advertisers | | |
| Impressions (000) | Share of all Impressions |
Discovery Toys, Inc. | 7,466 | 24.6% |
Toys "R" Us, Inc. | 4,368 | 14.4% |
Netkidswear.com | 4,048 | 13.3% |
Wal-Mart Stores, Inc.
| 3,759 | 12.4%
|
FAO, Inc. |
3,668 | 12.1% |
Target Corporation | 2,791 | 9.2% |
Tutor Time Learning Centers, LLC | 1,073 | 3.5%
|
Shuffle & Cut Games | 871 | 2.9% |
Exclaim Entertainment | 225 | 0.7% |
Viacom Inc | 220 | 0.7% |
uPuzzles | 215 | 0.7% |
eToys
| 213 | 0.7%
|
The Gymboree Corporation | 185 | 0.6% |
Daisies and Ducklings | 170 | 0.6% |
Kindercare Learning Centers, Inc. | 143 | 0.5% |
Amazon.com, Inc. |
125 | 0.4% |
Glow Fun | 116 |
0.4% |
Time For a Little T.L.C., Inc. | 108 | 0.4% |
Baby Universe | 63 | 0.2% |
Behr's Baby & Kids Furniture
| 63 | 0.2% |
Total | 30,408 | 100.0% |
Source: Nielsen//NetRatings AdRelevance |
Top Ad Sizes |
| Dimensions | Impressions (000) | Share of all Impressions |
Non-Standard Dimension | | 8,018 | 26.4% |
Button #1 | (120x90) | 5,281 | 17.4% |
Wide Skyscraper | (160x600) |
4,761 | 15.7% |
Leaderboard | (728x90) | 4,543 | 14.9% |
Medium Rectangle | (300x250) | 2,593
| 8.5% |
Vertical Banner | (120x240) | 2,351 | 7.7% |
Button #2 | (120x60) | 1,061 | 3.5% |
Micro Bar | (88x31) | 758 | 2.5% |
Full Banner | (468x60) | 412 | 1.4% |
Skyscraper | (120x600) | 252 | 0.8% |
Square Button | (125x125) | 175 | 0.6% |
Large Rectangle | (336x280) | 98 | 0.3% |
Rectangle | (180x150) | 82 | 0.3% |
Half Banner |
(234x60) | 13 | 0.0% |
Square | (250x250) | 8 | 0.0% |
Total | | 30,406 | 100.0% |
Source:
Nielsen//NetRatings AdRelevance |
Ad Delivery Types |
| Impressions (000) | Share of all Impressions |
In-Page | 28,345 | 93.2% |
Expanding | 1,903 | 6.3% |
Pop-Up | 129 | 0.4% |
Pop-Under | 30 | 0.1% |
Total
| 30,407 | 100.0% |
Source: Nielsen//NetRatings AdRelevance |
Note: Nielsen//NetRatings AdRelevance reporting data reflects advertising activity
served on pages accessible via the World Wide Web and not within AOL's proprietary service.