Top 10 Online Kids, Games & Toys DestinationsWeek ending November 12, 2006 US, Home and Work

Unique Audience (000)

Active Reach (%)

Disney Online

8,141

5.99

Nickelodeon Kids and Family Network

7,898

5.81

eBay Toys

4,060

2.99

ToysRUs

2,968

2.18

Cartoon Network

2450

1.8

EverythingGirl.com

1,150

0.85

Barbie

1,121

0.82

PBS Kids

1,108

0.82

Yahooligans!

812

0.6

American Girl

744

0.55

Source: Nielsen//NetRatings NetView

Demographic Data for Kids, Games & Toys Category(Month of October 2006 US, Home and Work)

Target

Unique Audience (000)

Audience Composition (%)

Total

50,275

100

Male

21,499

42.76

Female

28,777

57.24

Age

2 - 11

7,739

15.39

12 - 17

5,038

10.02

18 - 24

1,850

3.68

25 - 34

8,795

17.49

35 - 49

16,872

33.56

45+

14,953

29.74

55+

5,932

11.8

65+

1,649

3.28

HH Income

$ 0 - 24999

2,602

5.18

$ 25000 - 49999

9,855

19.6

$ 50000 - 74999

13,442

26.74

$ 75000 - 99999

10,214

20.32

$ 100000 - 149999

8,707

17.32

$ 150000+

4,864

9.68

No Response

590

1.17

Source: Nielsen//NetRatings NetView

Top 20 Advertisers

Impressions (000)

Share of all Impressions

Discovery Toys, Inc.

7,466

24.6%

Toys "R" Us, Inc.

4,368

14.4%

Netkidswear.com

4,048

13.3%

Wal-Mart Stores, Inc.

3,759

12.4%

FAO, Inc.

3,668

12.1%

Target Corporation

2,791

9.2%

Tutor Time Learning Centers, LLC

1,073

3.5%

Shuffle & Cut Games

871

2.9%

Exclaim Entertainment

225

0.7%

Viacom Inc

220

0.7%

uPuzzles

215

0.7%

eToys

213

0.7%

The Gymboree Corporation

185

0.6%

Daisies and Ducklings

170

0.6%

Kindercare Learning Centers, Inc.

143

0.5%

Amazon.com, Inc.

125

0.4%

Glow Fun

116

0.4%

Time For a Little T.L.C., Inc.

108

0.4%

Baby Universe

63

0.2%

Behr's Baby & Kids Furniture

63

0.2%

Total

30,408

100.0%

Source: Nielsen//NetRatings AdRelevance

Top Ad Sizes

Dimensions

Impressions (000)

Share of all Impressions

Non-Standard Dimension

8,018

26.4%

Button #1

(120x90)

5,281

17.4%

Wide Skyscraper

(160x600)

4,761

15.7%

Leaderboard

(728x90)

4,543

14.9%

Medium Rectangle

(300x250)

2,593

8.5%

Vertical Banner

(120x240)

2,351

7.7%

Button #2

(120x60)

1,061

3.5%

Micro Bar

(88x31)

758

2.5%

Full Banner

(468x60)

412

1.4%

Skyscraper

(120x600)

252

0.8%

Square Button

(125x125)

175

0.6%

Large Rectangle

(336x280)

98

0.3%

Rectangle

(180x150)

82

0.3%

Half Banner

(234x60)

13

0.0%

Square

(250x250)

8

0.0%

Total

30,406

100.0%

Source: Nielsen//NetRatings AdRelevance

Ad Delivery Types

Impressions (000)

Share of all Impressions

In-Page

28,345

93.2%

Expanding

1,903

6.3%

Pop-Up

129

0.4%

Pop-Under

30

0.1%

Total

30,407

100.0%

Source: Nielsen//NetRatings AdRelevance