Don't get us wrong, Roehm's a great story, and as a self-described "change agent," is fair game, but we've got to wonder what advertising historians in the year 2106 will think when they unearth Crain Communications' time capsule and pluck out this edition of the magazine. Well, the second thing they will think, after pondering, "What's a magazine?" That ancillary thought will be, "How shallow the advertising business must have been."
Okay, so it's been a shallow year. It was the year, after all, that News Corp. almost released a book and aired a TV special featuring O.J. Simpson confessing how he theoretically might have killed his wife. Almost. In the end, even News Corp. demonstrated some restraint, and scuttled what surely was a good story. So when the editors of Advertising Age proclaim that "unruly Julie conspired to become the top tabloid story of the year," we've really got to question what tabloid they are referring to specifically. The last time we took a ruler to the print edition of Advertising Age it measured 14 by 11 inches, or the approximate dimensions of a U.S. tabloid publication.
So Advertising Age, a little less Julie, please. And maybe a little more focus on the great journalism you are known for. This sensational stuff does all your hard-nosed reporting a real disservice. Even worse, it makes us look like pros by comparison.