Burger King Sells 2 Million Xbox Games

Burger King sold 2 million of its $3.99 co-branded special edition Xbox Game Series in six weeks, making it a top-seller for the Microsoft game line.

"Most video games are considered a blockbuster when they reach the 1 million mark in sales, and this collection has achieved twice that," said Russ Klein, president, global marketing, strategy and innovation, Burger King Corporation, in a statement.

The three games in the collection, "Pocketbike Racer," "Big Bumpin'," and "Sneak King," incorporated Burger King brand icons, such as the King and Subservient Chicken. Sales rival other best-selling Xbox titles, such as "Gears of War," which sold 1 million copies in the first two weeks of release.

The BK Xbox Game Series was supported by television and print advertising, in-restaurant merchandising, custom packaging, direct-to-consumer events and a Web site aimed at 12- to-20-year-old males.



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