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Articles by Emily All articles by Emily

  • 'Kaiser Karl,' Coty Launch Lagerfeld Fragrance Line  in Marketing Daily on 07/16/2007

    [Beauty] Fashion design icon Karl Lagerfeld, known snarkily as "Kaiser Karl" and Coty, the world's largest fragrance company, have teamed up for a strategic licensing agreement that will allow Coty to market the Lagerfeld line of signature fragrances and to create a new fragrance.

  • American Airlines, MasterCard Pair For 'Bourne' Contest  in Marketing Daily on 07/13/2007

    [Financial Services] The sweepstakes, in which contestants guess how many miles action hero Jason Bourne has logged in his quest to head home in "The Bourne Ultimatum," is designed to boost enrollment in the airline's AAdvantage program. MasterCard and Volkswagen, major sponsors of the film, have partnered with Google for another sweepstakes, launching Monday.

  • Might Blackberry Best iPhone? in Marketing Daily on 07/12/2007

    A dedicated smart phone with dedicated WiFi may be the all-in-one device BlackBerry addicts (the CrackBerry set) have been waiting for and may just assuage the disappointment they've felt lately at not having been able to get in on the iPhone fun.

  • To Draw On DC And IBM in Online Media Daily on 07/12/2007

    The site is being billed as a community-oriented, social networking destination for the comic book community that will feature new online content from both amateurs and professionals.

  • Still In Consumer Feedback Mode, Dell Launches New Brand  in Marketing Daily on 07/11/2007

    [Technology] While Dell hasn't placed much focus on marketing or branding since Michael Dell returned to office, IdeaStorm has given the company free marketing about the fact that they are listening to their customers, a message it has extended with its announcement about Vostro, the headline of which was "The Art of Listening: Dell Converts Customer Requests Into Exclusive Vostro Brand For Small Business."

  • Patrón Tequila Adds Viral Marketing With Online Social Community  in Online Media Daily on 07/10/2007

    The "Patrón Social Club" at is a members-only hub for tequila aficionados.

  • Patrón Adds Viral Marketing With Online Social Community  in Marketing Daily on 07/10/2007

    [Spirits] Says the VP/marketing: "People who enjoy Patrón are trendsetters; they're active and knowledgeable about what's happening within their circle of friends, their community and the world in general. The Patrón Social Club recognizes and encourages this common bond among our customers."

  • Jack In The Box, Ripple Expand In-Store Content  in Marketing Daily on 07/09/2007

    [Restaurants] The partnership decision is part of Jack in the Box's strategic initiative to reinvent its brand, which is already underway via improvements to its menu, such as the addition of the industry's first 100% sirloin burger and ciabatta bread.

  • Nokia Bumps Lenovo From No. 1 On Greenpeace's List  in Marketing Daily on 07/05/2007

    [Technology] Nokia became the front-runner again, thanks to its support for Individual Producer Responsibility, which requires each company to take care of the electronic waste from its branded discarded products, and for already eliminating most of the worst chemicals from its products.

  • AT&T Pays $2.8B For Dobson As iPhone Rolls Out  in Marketing Daily on 07/02/2007

    [Telecommunications] The agreement comes a month after Alltel, whose "My Circle" campaign kicked off the must-have "faves" calling plan trend among all carriers, was acquired for $25 billion by private equity firm TPG Group and the buyout arm of Goldman Sachs, marking the largest private equity deal for the telecommunications industry.

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