Contestants log on to AA.com/SumItUp to guess how many miles Jason Bourne, played by actor Matt Damon, has traveled in his chase around the world, which in this film begins in Moscow. Additional entries can be obtained when American Airlines travel at AA.com is purchased using a MasterCard.
The grand-prize winner will get 1 million AAdvantage bonus miles and a $6,000 MasterCard gift card. The first-prize winner gets a trip for two to Los Angeles to attend the film's premiere and a $2,000 MasterCard gift card. Another 250 participants will each take the second prize of "The Bourne Identity" and "The Bourne Supremacy" DVD package.
The contest, which runs through July 31, is being promoted online and via in-flight entertainment on domestic flights that are more than two hours long. Those flights will show trailers for the film.
The promotion is designed to boost enrollment in American Airlines' AAdvantage program. The first and now the world's largest travel award program, it has more than 56 million members.
"We believe the AAdvantage program provides great value to members, even if they're not frequent flyers, and we encourage everyone to enroll and participate in the sweepstakes," says Kurt Stache, President of AAdvantage Marketing Programs, in a statement.
MasterCard and Volkswagen, major sponsors of the film, have partnered with Google for another sweepstakes, launching Monday. Called "The Ultimate Search for Bourne," the contest allows users to track Jason Bourne across the globe using Google Tools such as Search, Maps, Images and YouTube.
Prizes include the 2008 VW Touareg 2, which is featured in the film, a $1,000 MasterCard gift card to be awarded each day that the game is live, 10 iPhones, trips to New York, Paris, London, Madrid or Tangier, and $25,000.
The game, which will be live until the film's release, allows players to pretend they are former CIA agents tracking Jason Bourne and trying to reveal his identity. Built by Universal with Web design and marketing firm Big Spaceship, the game also includes exclusive clips from the film.
Google will drive users to the Ultimate Search for Bourne with Google through targeted links related to the game.* Google also has a product placement in the film -- a screen shot of a Google search.
* Editor's note: The article was amended after publication.