• by Gavin O'Malley  @mp_gavin, January 2, 2007

YouTube and Warner Music Group partnered to mark the New Year with resolutions from YouTube's community, along with footage from live concerts around the world. The promotion, celebrating New Year's as it happened from New Zealand to Los Angeles, was sponsored exclusively by Chevrolet from Dec. 31 to Jan. 1. The initiative represented one of first attempts to forge a real-time global online campaign, which a site like YouTube makes possible with its worldwide reach and image-based lingua franca.

The idea of reaching many regions of the world at once is extremely attractive to particular brands. "New Year's Eve is a truly global holiday," Ed Peper, Chevrolet general manager, said in a statement. "We sell cars and trucks in more than 120 countries around the world, so we're very happy to be part of YouTube's worldwide stage."

In addition to video from YouTube personalities like Boh3m3, Smosh, and Terra Naomi, Warner Bros. provided special content from New Year's celebrations with its artists like Panic! At the Disco from New York City's Times Square, Paolo Nutini from Scotland, and The Flaming Lips and the Goo Goo Dolls from Los Angeles. "Almost-live" videos from New Year's concerts were uploaded directly from the venues as the events occurred with ShoZu-enabled mobile phones.

YouTube encouraged users to upload their New Year's resolutions and wishes for a chance to be featured on the home page alongside YouTube celebrities and Warner Music Group artists. The New Year's Channel also featured comedy skits from select performers, as well as specially recorded live songs for the event.