UPS Inc., the world's largest shipping carrier, will spend about $35 million to launch a new advertising campaign in its biggest marketing push since "What Can Brown Do For You" in 2002. The new
campaign, including television, newspaper, magazine and online ads, will begin airing Saturday in the U.S., said Larry Bloomenkranz, vice president for brand management, advertising and sponsorships
for the Atlanta-based company. The ads do not tie in with UPS's 100-year anniversary, which is also this year.