UPS Launches $35 Million Campaign

  • January 5, 2007
UPS Inc., the world's largest shipping carrier, will spend about $35 million to launch a new advertising campaign in its biggest marketing push since "What Can Brown Do For You" in 2002. The new campaign, including television, newspaper, magazine and online ads, will begin airing Saturday in the U.S., said Larry Bloomenkranz, vice president for brand management, advertising and sponsorships for the Atlanta-based company. The ads do not tie in with UPS's 100-year anniversary, which is also this year.
Next story loading loading..