Commentary
MyFamily.com Made Most Impressions on 14 Million Women in One December Week
- by Jack Loechner , Staff Writer @mp_research, January 12, 2007
A deeper drill-down into Online advertisers, visitors and ad types for Family Resource destinations in December
Top 5 Online Family Resources Destinations (Week ending December 17, 2006 US, Home and Work) | ||
Unique Audience (000) | Active Reach (%) | |
Kaboose & BabyZone Network | 1,228 | 0.9 |
FamilyFun.com | 1,180 | 0.86 |
BabyCenter | 1,165 | 0.85 |
About.com Parenting & Family | 1,002 | 0.73 |
MyFamily.com | 665 | 0.49 |
Source: Nielsen//NetRatings NetView | ||
Demographic Data for Family Resources Category (Month of November 2006 US, Home and Work) | |||
Category | Target | Unique Audience (000) | Audience Composition (%) |
Total | 23,027 | 100 | |
Male | 8,612 | 37.4 | |
Female | 14,414 | 62.6 | |
Age | 2 - 11 | 802 | 3.49 |
12 - 17 | 1,455 | 6.32 | |
18 - 24 | 967 | 4.2 | |
25 - 34 | 5,233 | 22.73 | |
35 - 49 | 9,153 | 39.75 | |
45+ | 7,997 | 34.73 | |
55+ | 3,562 | 15.47 | |
65+ | 1,284 | 5.58 | |
HH Income | $ 0 - 24999 | 1,385 | 6.01 |
$ 25000 - 49999 | 4,791 | 20.81 | |
$ 50000 - 74999 | 6,137 | 26.65 | |
$ 75000 - 99999 | 4,973 | 21.59 | |
$ 100000 - 149999 | 3,222 | 13.99 | |
$ 150000+ | 2,159 | 9.37 | |
No Response | 360 | 1.56 | |
Source: Nielsen//NetRatings NetView | |||
Data on the Web Media Industry, Family Segment (Week ending December 17, 2006 US, Home and Work)
Top 20 Advertisers | ||
Impressions (000) | Share of all Impressions | |
MyFamily.com, Inc. | 65,134 | 88.4% |
Search Institute | 6,769 | 9.2% |
Wondertime.com | 848 | 1.2% |
Johnson & Johnson | 846 | 1.1% |
ClubMom | 58 | 0.1% |
A&E Television Networks | 25 | 0.0% |
Babies Online, LLC | 5 | 0.0% |
Nestle USA, Inc. | 4 | 0.0% |
Coincide Media, LLC | 3 | 0.0% |
FamilyLife | 2 | 0.0% |
Parently.com | 1 | 0.0% |
Growing Family Inc. | 1 | 0.0% |
Total | 73,696 | 100.0% |
Source: Nielsen//NetRatings AdRelevance | ||
Top Ad Sizes | |||
Dimensions | Impressions (000) | Share of all Impressions | |
Leaderboard | (728x90) | 49,684 | 67.4% |
Wide Skyscraper | (160x600) | 13,944 | 18.9% |
Medium Rectangle | (300x250) | 7,014 | 9.5% |
Full Banner | (468x60) | 1,199 | 1.6% |
Button #1 | (120x90) | 827 | 1.1% |
Rectangle | (180x150) | 521 | 0.7% |
Skyscraper | (120x600) | 216 | 0.3% |
Button #2 | (120x60) | 145 | 0.2% |
Non-Standard Dimension | 65 | 0.1% | |
Micro Bar | (88x31) | 33 | 0.0% |
Vertical Banner | (120x240) | 25 | 0.0% |
Half Banner | (234x60) | 22 | 0.0% |
Total | 73,695 | 100.0% | |
Source: Nielsen//NetRatings AdRelevance | |||
Ad Delivery Types | ||
Impressions (000) | Share of all Impressions | |
In-Page | 73,392 | 99.6% |
Pop-Up | 217 | 0.3% |
Pop-Under | 85 | 0.1% |
Expanding | 1 | 0.0% |
Total | 73,695 | 100.0% |
Source: Nielsen//NetRatings AdRelevance | ||
Note: Nielsen//NetRatings AdRelevance reporting data reflects advertising activity served on pages accessible via the World Wide Web and not within AOL's proprietary service.
Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.