MyFamily.com Made Most Impressions on 14 Million Women in One December Week MyFamily.com Made Most Impressions on 14 Million Women in One December Week A
deeper drill-down into Online advertisers, visitors and ad types for Family Resource destinations in December
Top 5 Online Family Resources Destinations (Week ending December
17, 2006 US, Home and Work) |
| Unique Audience (000) | Active Reach (%) |
Kaboose & BabyZone Network |
1,228 | 0.9 |
FamilyFun.com | 1,180 | 0.86 |
BabyCenter | 1,165 | 0.85 |
About.com Parenting & Family | 1,002 | 0.73 |
MyFamily.com
| 665 | 0.49
|
Source: Nielsen//NetRatings NetView |
Demographic
Data for Family Resources Category (Month of November 2006 US, Home and Work) |
Category | Target | Unique Audience (000) | Audience Composition (%) |
Total | | 23,027 | 100 |
Male | | 8,612 | 37.4 |
Female | | 14,414 | 62.6
|
Age |
2 - 11 | 802 | 3.49 |
| 12 - 17 | 1,455
| 6.32 |
| 18 - 24 | 967 | 4.2 |
| 25 - 34 | 5,233 |
22.73 |
| 35 - 49 | 9,153 | 39.75 |
| 45+ | 7,997
| 34.73 |
| 55+ | 3,562 | 15.47 |
| 65+ | 1,284 |
5.58 |
HH Income | $ 0 - 24999 | 1,385 | 6.01 |
| $ 25000 - 49999 | 4,791 | 20.81 |
| $ 50000 - 74999 | 6,137 |
26.65 |
| $ 75000 - 99999 | 4,973 | 21.59 |
| $ 100000 - 149999 | 3,222 | 13.99 |
| $ 150000+ | 2,159 |
9.37 |
| No Response | 360 | 1.56 |
Source: Nielsen//NetRatings NetView |
Data on the Web Media Industry, Family Segment (Week ending December 17, 2006
US, Home and Work)
Top 20 Advertisers |
| Impressions (000) | Share of all Impressions |
MyFamily.com, Inc. |
65,134 | 88.4% |
Search Institute | 6,769 | 9.2% |
Wondertime.com | 848 | 1.2% |
Johnson & Johnson | 846
| 1.1% |
ClubMom | 58 |
0.1% |
A&E Television Networks | 25 | 0.0% |
Babies Online, LLC | 5 | 0.0% |
Nestle USA, Inc. | 4 | 0.0% |
Coincide Media, LLC | 3
| 0.0% |
FamilyLife | 2 |
0.0% |
Parently.com | 1 | 0.0% |
Growing Family Inc. | 1 | 0.0% |
Total | 73,696 | 100.0% |
Source: Nielsen//NetRatings AdRelevance |
Top Ad Sizes |
| Dimensions | Impressions (000) | Share of all Impressions |
Leaderboard | (728x90) | 49,684
| 67.4% |
Wide Skyscraper | (160x600) | 13,944 | 18.9% |
Medium Rectangle | (300x250) | 7,014 | 9.5% |
Full Banner |
(468x60) | 1,199 | 1.6% |
Button #1 | (120x90) | 827 | 1.1% |
Rectangle | (180x150) | 521 | 0.7% |
Skyscraper | (120x600) | 216
| 0.3% |
Button #2 | (120x60) | 145 | 0.2% |
Non-Standard Dimension | | 65 | 0.1% |
Micro Bar | (88x31) | 33 | 0.0% |
Vertical Banner | (120x240)
| 25 | 0.0%
|
Half Banner |
(234x60) | 22 |
0.0% |
Total | | 73,695 |
100.0% |
Source: Nielsen//NetRatings AdRelevance |
Ad
Delivery Types |
| Impressions (000) | Share of all Impressions |
In-Page | 73,392 | 99.6% |
Pop-Up | 217 | 0.3% |
Pop-Under | 85
| 0.1% |
Expanding | 1 |
0.0% |
Total |
73,695 | 100.0% |
Source: Nielsen//NetRatings AdRelevance |
Note:
Nielsen//NetRatings AdRelevance reporting data reflects advertising activity served on pages accessible via the World Wide Web and not within AOL's proprietary service.