A report on the wrap-up of E-Commerce spending for 2006 helps to set the stage for the 2007 projections...
comScore Networks released a report on consumer online retail spending at U.S. sites during 2006, including the holiday season. For the full year 2006, online retail spending reached $102.1 billion, marking a 24-percent increase versus 2005. Online holiday e-commerce was up 26 percent versus last year.
E-Commerce Retail Spending Summary(2006 vs. 2005 Non-Travel Billion $) | |||
2005 | 2006 | Pct Change | |
Full Year (Jan. 1 - Dec.31) | $82.3 | $102.1 | 24% |
Holiday Season (Nov. 1 - Dec. 31) | $19.6 | $24.6 | 26% |
Source: comScore Networks, January 2007 |
Gian Fulgoni, chairman of comScore Networks, said "The online holiday shopping season... played a vital role in the year's success, as spending accelerated during the final two months of the year...")
Online retail spending saw several strong individual spending days during 2006, with 12 days during the November/December holiday season surpassing the $600 million mark. In comparison, just six days in 2005 reached $500 million in online sales, with the top day registering $556 million (Monday, December 12, 2005).
Wednesday, December 13 marked the heaviest online spending day of 2006 with $667 million spent, followed by Monday, December 11 and Monday, December 4. Monday, November 27 ("Cyber Monday") was surpassed 11 times during the subsequent weeks of the holiday season.
Top 12 Days of 2006 E-Commerce Non-Travel (Retail) Spending | ||
Rank | Date | E-Commerce Spending ($ Millions) |
1 | Wednesday, December 13 | $666.9 |
2 | Monday, December 11 | $660.8 |
3 | Monday, December 4 | $647.5 |
4 | Friday, December 8 | $638.2 |
5 | Thursday, December 14 | $634.4 |
6 | Wednesday, December 6 | $630.6 |
7 | Thursday, December 7 | $629.4 |
8 | Friday, December 15 | $623.9 |
9 | Tuesday, December 12 | $619.8 |
10 | Tuesday, December 5 | $612.3 |
11 | Tuesday, November 28 | $608.2 |
12 | Monday, November 27 - "Cyber Monday" | $607.6 |
Source: comScore Networks |
To read the complete report, please visit here.