• January 9, 2007

J.P. Morgan Chase's Chase Card Services will be the advertising sponsor for AT&T's first three-screen deal involving content on wireless telecom, TV and PC.

Under the deal announced yesterday, Chase Card Services will be the exclusive sponsor of "Swampstock," an annual music festival and fundraiser hosted by country music singer Tim McGraw. AT&T has secured exclusive rights to distribute video, music and images from the festival, which will appear on the AT&T blue room digital content Web site at www.attblueroom.com, through video-on-demand on AT&T's U-verse TV and Homezone services, and on its Cingular wireless service.

"AT&T's approach represents the next evolution of the consumer-marketer relationship, where consumers get the information they want, while offering marketers the ability to make that information relevant - by time, place and medium," said Manning Field, SVP, Chase Card Services, in a statement. "AT&T will enable Chase to deliver a relevant message with grater accuracy to grow relationships with new and existing customers." -Emily Burg