Another top Madison Avenue media buying executive is joining the world of barter media. Julie Friedlander, former senior vice president-account manager at Publicis' Zenith Media unit, has joined
barter media giant ICON International as associate director of national broadcast. The move follows a number of recent top hires by ICON rival Active International. Barter media firms help advertisers
and agencies obtain advertising inventory from media companies in exchange for underutilized products or services instead of cash.
