Online Advertising by Industry, Sponsored Link vs Image Based (Month of November 2006 US, Home and Work)

Impressions (000)

Share of Industry Advertising

Share of All Advertising

Industry

Sponsored Link

All Image Based Advertising

Sponsored Link

All Image Based Advertising

Sponsored Link

All Image Based Advertising

Financial Services

4,130,400

63,025,427

6%

94%

7%

25%

Web Media

13,044,584

50,054,412

21%

79%

21%

20%

Retail Goods & Services

12,127,661

40,175,438

23%

77%

20%

16%

Telecommunications

641,984

25,902,339

2%

98%

1%

10%

Public Services

1,354,054

21,802,001

6%

94%

2%

9%

Consumer Goods

1,926,525

11,206,613

15%

85%

3%

4%

Entertainment

472,097

10,306,648

4%

96%

1%

4%

Automotive

305,693

7,558,802

4%

96%

0%

3%

Travel

2,320,659

5,965,156

28%

72%

4%

2%

Hardware & Electronics

408,506

5,881,332

6%

94%

1%

2%

Health

1,112,897

4,284,110

21%

79%

2%

2%

Business to Business

2,215,433

3,943,379

36%

64%

4%

2%

Software

823,787

3,503,849

19%

81%

1%

1%

Unclassified Text

Advertising

20,331,863

0

100%

0%

33%

0%

Cross Industry

625,610

0

100%

0%

1%

0%

Grand Total

61,841,753

253,609,506

20%

80%

100%

100%

Source: Nielsen//NetRatings AdRelevance