Name Game: Say Goodbye To VNU, Call Us Nielsen Co.

  • January 19, 2007
VNU announced today that it is changing its name to The Nielsen Company. A global information and media company, Nielsen Company includes ACNielsen and Nielsen Media Research, as well as a slew of business publications, such as The Hollywood Reporter, Billboard, and Adweek. The privately held company has more than 42,000 employees worldwide. To launch the new company branding is a new corporate Web a new graphic identity, which will roll out progressively this year.

Next story loading loading..