B2B Ad Pages Spiral Downward, Growth Coming From Digital, Events

  • January 23, 2007
Demand for business-to-business media fell in November 2006, as ad pages in U.S. trade publications declined 3.3% from November 2005, according to new data from the Business Information Network, released Monday by American Business Media. November's decline compares with a modest 0.7% rate of B-to-B ad page growth through the first 11 months of the 2006. In a statement, ABM President-CEO Gordon Hughes said the "real growth in business media is coming the digital and event spaces, as the business develops into a multi-platform configuration."
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