Top 10 Online Sports Destinations (Week ending January 7, 2006 US, Home and Work)

Brand or Channel

Unique Audience (000)

Active Reach (%)

Time Per Person (hh:mm:ss)

ESPN

8,171

6.13

0:16:09

Yahoo! Sports

7,561

5.67

0:20:05

FOX Sports on MSN

7,170

5.38

0:11:32

NFL Internet Network

5,454

4.09

0:10:56

eBay Sports

4,132

3.1

0:06:44

CBS Sportsline.com Network

4,083

3.06

0:15:10

AOL Sports

3,700

2.78

0:12:53

SI.com

3,604

2.7

0:09:53

MLB.com

2,039

1.53

0:08:06

NBA Internet Network

1,487

1.12

0:04:30

Source: Nielsen//NetRatings NetView

Demographic Data For Sports Category(Month Of December 2006 US, Home And Work)

Category

Target

Unique Audience (000)

Audience Composition (%)

Total

70,064

100

Male

39,917

56.97

Female

30,147

43.03

Age

2 - 11

2,343

3.34

12 - 17

5,216

7.44

18 - 24

4,023

5.74

25 - 34

10,746

15.34

35 - 49

25,266

36.06

45+

31,007

44.26

55+

14,210

20.28

65+

5,033

7.18

HH Income

$ 0 - 24999

3,138

4.48

$ 25000 - 49999

13,404

19.13

$ 50000 - 74999

18,339

26.18

$ 75000 - 99999

14,403

20.56

$ 100000 - 149999

12,263

17.5

$ 150000+

7,379

10.53

No Response

1,137

1.62

Source: Nielsen//NetRatings NetView

Top 20 Advertisers

Impressions (000)

Share of all Impressions

NBA

2,272

16.9%

Cablevision Systems Corporation

1,895

14.1%

Florida Panthers Hockey Club

886

6.6%

The University of Tennessee

787

5.8%

Pittsburgh Penguins

740

5.5%

Fairfield University

631

4.7%

Fair Grounds Race Course

628

4.7%

Syracuse University

504

3.7%

iN DEMAND

457

3.4%

University of Cincinnati

407

3.0%

Baseball Factory

394

2.9%

Comcast Corporation

387

2.9%

Harlem Globetrotters

308

2.3%

Zuffa

307

2.3%

The Cleveland Browns

300

2.2%

USC Trojans

222

1.6%

Las Vegas Wranglers

174

1.3%

Chicago Blackhawks

170

1.3%

Sugarbowl

160

1.2%

Seton Hall University

141

1.0%

Total

13,456

100.0%

Source: Nielsen//NetRatings AdRelevance

Top Ad Sizes

Dimensions

Impressions (000)

Share of all Impressions

Wide Skyscraper

(160x600)

1,942

14.4%

Full Banner

(468x60)

1,665

12.4%

Vertical Banner

(120x240)

1,632

12.1%

Half Banner

(234x60)

1,527

11.3%

Leaderboard

(728x90)

1,527

11.3%

Button #2

(120x60)

1,270

9.4%

Square Button

(125x125)

1,051

7.8%

Medium Rectangle

(300x250)

918

6.8%

Non-Standard Dimension

517

3.8%

Square

(250x250)

388

2.9%

Button #1

(120x90)

351

2.6%

Skyscraper

(120x600)

256

1.9%

Micro Bar

(88x31)

247

1.8%

Vertical Rectangle

(240x400)

138

1.0%

Rectangle

(180x150)

27

0.2%

Total

13,456

100.0%

Source: Nielsen//NetRatings AdRelevance

Ad Delivery Types

Ad Delivery

Impressions (000)

Share of all Impressions

In-Page

13,456

100.0%

Total

13,456

100.0%

Source: Nielsen//NetRatings AdRelevance