A deeper look at the sites, demographics, advertisers and ad specs for Online sports viewers the first week in January.
Top 10 Online Sports Destinations (Week ending January 7, 2006 US, Home and Work) | |||
Brand or Channel | Unique Audience (000) | Active Reach (%) | Time Per Person (hh:mm:ss) |
ESPN | 8,171 | 6.13 | 0:16:09 |
Yahoo! Sports | 7,561 | 5.67 | 0:20:05 |
FOX Sports on MSN | 7,170 | 5.38 | 0:11:32 |
NFL Internet Network | 5,454 | 4.09 | 0:10:56 |
eBay Sports | 4,132 | 3.1 | 0:06:44 |
CBS Sportsline.com Network | 4,083 | 3.06 | 0:15:10 |
AOL Sports | 3,700 | 2.78 | 0:12:53 |
SI.com | 3,604 | 2.7 | 0:09:53 |
MLB.com | 2,039 | 1.53 | 0:08:06 |
NBA Internet Network | 1,487 | 1.12 | 0:04:30 |
Source: Nielsen//NetRatings NetView |
Demographic Data For Sports Category(Month Of December 2006 US, Home And Work) | |||
Category | Target | Unique Audience (000) | Audience Composition (%) |
Total | 70,064 | 100 | |
Male | 39,917 | 56.97 | |
Female | 30,147 | 43.03 | |
Age | 2 - 11 | 2,343 | 3.34 |
12 - 17 | 5,216 | 7.44 | |
18 - 24 | 4,023 | 5.74 | |
25 - 34 | 10,746 | 15.34 | |
35 - 49 | 25,266 | 36.06 | |
45+ | 31,007 | 44.26 | |
55+ | 14,210 | 20.28 | |
65+ | 5,033 | 7.18 | |
HH Income | $ 0 - 24999 | 3,138 | 4.48 |
$ 25000 - 49999 | 13,404 | 19.13 | |
$ 50000 - 74999 | 18,339 | 26.18 | |
$ 75000 - 99999 | 14,403 | 20.56 | |
$ 100000 - 149999 | 12,263 | 17.5 | |
$ 150000+ | 7,379 | 10.53 | |
No Response | 1,137 | 1.62 | |
Source: Nielsen//NetRatings NetView |
Data on the Entertainment Industry, Sports Leagues and Teams SegmentWeek ending January 7, 2006 US, Home and Work
Top 20 Advertisers | ||
Impressions (000) | Share of all Impressions | |
NBA | 2,272 | 16.9% |
Cablevision Systems Corporation | 1,895 | 14.1% |
Florida Panthers Hockey Club | 886 | 6.6% |
The University of Tennessee | 787 | 5.8% |
Pittsburgh Penguins | 740 | 5.5% |
Fairfield University | 631 | 4.7% |
Fair Grounds Race Course | 628 | 4.7% |
Syracuse University | 504 | 3.7% |
iN DEMAND | 457 | 3.4% |
University of Cincinnati | 407 | 3.0% |
Baseball Factory | 394 | 2.9% |
Comcast Corporation | 387 | 2.9% |
Harlem Globetrotters | 308 | 2.3% |
Zuffa | 307 | 2.3% |
The Cleveland Browns | 300 | 2.2% |
USC Trojans | 222 | 1.6% |
Las Vegas Wranglers | 174 | 1.3% |
Chicago Blackhawks | 170 | 1.3% |
Sugarbowl | 160 | 1.2% |
Seton Hall University | 141 | 1.0% |
Total | 13,456 | 100.0% |
Source: Nielsen//NetRatings AdRelevance |
Top Ad Sizes | |||
Dimensions | Impressions (000) | Share of all Impressions | |
Wide Skyscraper | (160x600) | 1,942 | 14.4% |
Full Banner | (468x60) | 1,665 | 12.4% |
Vertical Banner | (120x240) | 1,632 | 12.1% |
Half Banner | (234x60) | 1,527 | 11.3% |
Leaderboard | (728x90) | 1,527 | 11.3% |
Button #2 | (120x60) | 1,270 | 9.4% |
Square Button | (125x125) | 1,051 | 7.8% |
Medium Rectangle | (300x250) | 918 | 6.8% |
Non-Standard Dimension | 517 | 3.8% | |
Square | (250x250) | 388 | 2.9% |
Button #1 | (120x90) | 351 | 2.6% |
Skyscraper | (120x600) | 256 | 1.9% |
Micro Bar | (88x31) | 247 | 1.8% |
Vertical Rectangle | (240x400) | 138 | 1.0% |
Rectangle | (180x150) | 27 | 0.2% |
Total | 13,456 | 100.0% | |
Source: Nielsen//NetRatings AdRelevance |
Ad Delivery Types | ||
Ad Delivery | Impressions (000) | Share of all Impressions |
In-Page | 13,456 | 100.0% |
Total | 13,456 | 100.0% |
Source: Nielsen//NetRatings AdRelevance |
Note: Nielsen//NetRatings AdRelevance reporting data reflects advertising activity served on pages accessible via the World Wide Web and not within AOL's proprietary service.