AT&T: Now Apple Telephone and Telegraph?
In early January, Apple Computer wowed the consumer electronics biz by announcing that its
ubiquitous iPod media player will morph into a cell phone by the spring.
Being Apple, the iPhone ($499 for 4GB, $599 for 8GB) will be like no other. There will be no
key pad or flip feature. Instead a patented touch screen will control the unit. Service will be provided by Cingular Wireless.
Advertisers should pay heed. The phone is
not a shabby media marketing platform. It will sport a fabulous 3.5-inch screen, powerful processing and access to Cingular’s broadband network.
And if the early
buzz about iPhone is any sign, there will be a new, very aggressive player in the emerging mobile marketing world.
“Who else is better positioned for targeting
and reach?” asks Diana Lagattuta, marketing director at Enpocket.
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