Pay By Touch Names Catherine Muriel CMO

  • January 30, 2007
Pay By Touch, a leader in biometric authentication, personalized marketing and payment solutions, named Catherine Muriel its Chief Marketing Officer. In this new role, she will oversee the company's marketing efforts and report to John Costello, President, Consumer and Retail.

Muriel brings more than 15 years of experience in strategic, analytic and retail consumer marketing, as well as an expertise in customer acquisition, to Pay By Touch. She joins the biometric industry leader from E-LOAN, a consumer direct lender providing mortgage, home equity and auto loans, where she was CMO and helped build the company into a leading brand.

Prior to joining E-LOAN, Muriel served as CMO of Upromise, the country's largest private college savings loyalty service. She also served in executive level positions at AXA Financial, Prudential Financial and Citigroup's credit card division. Muriel began her career with Lowe & Partners Advertising, where her clients included Coca-Cola, Gillette, Nabisco and Citigroup.



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