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Do-Not-Spam? Don't Bet on It (Wired)

  • , Friday, October 17, 2003 12 AM
The premise sounds simple: To cut down on junk e-mail, simply submit your addresses to a "do-not-spam" list that marketers would have to check to avoid fines. With more than 50 million phone numbers already on a federal do-not-call list, many e-mail users are eager for a no-spam counterpart. But don't expect much, even if one is created. Phone and e-mail systems - and the marketers who employ them - are fundamentally different.

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