• USA Today , Monday, February 5, 2007 12 PM

For the ninth consecutive year, Anheuser-Busch won USA Today's Ad Meter real-time consumer focus group ranking of Super Bowl commercials. The No. 1 ad features a group of computer-generated crabs on the beach bowing down at the altar of a red ice chest filled with Budweiser that looks like a giant crab. Overall, A-B took seven of the top 10 spots.

Slapstick violence sometimes worked, and sometimes didn't. Panelists loved a Bud Light ad about a guy who takes a Rock, Paper, Scissors game too literally - and tosses a real rock to win a Bud Light. It finished third. But they panned a Bud Light ad featuring people who replace fist pumps with a series of face slaps.

The fourth place finisher was a commercial about a Doritos-eating guy who is distracted by a cute girl. Filmed for $12 by the winner of an online contest for amateur videos, it may shake up the future of Super Bowl advertising.

Snapple's inaugural Super Bowl effort, in which a fan goes to China to research a mystery ingredient in Snapple Green Tea, took second in the hotly contested soft drink category.

The five least popular ads, from bad to worst, were for GoDaddy.com, Garmin, Flomax, Revlon Colorist and Salesgenies.com.

Read the whole story at USA Today »