Disney Restructures Kids Ad Sales, Promos: Merges Units

  • February 6, 2007
Walt Disney Co. Tuesday announced a merger of its advertising sales and promotion teams for kids- and family-focused television, online, radio and publishing businesses. The newly integrated sales structure, Disney Media Advertising Sales and Marketing Group, will focus resources and fully empower one team to drive all advertising sales, marketing and promotions business for Disney's kid-driven and family-inclusive TV platforms, its wide range of online offerings, its kid-focused publishing business, and its kid- and mom-focused radio platform. Tricia Wilber, who has been elevated to executive vice president, Disney Media Advertising Sales and Marketing Group, will lead the new team. She will report to three business unit leaders: Rich Ross, president, Disney Channel Worldwide; Steve Wadsworth, president, Walt Disney Internet Group; and Russell Hampton, president, Disney Publishing Worldwide.
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