American Media Inc. announced Tuesday that it will launch MPH (Maximum Performance Horsepower), an automotive lifestyle title, in September. According to a company press release, the magazine will
"capture the spirit of the times for a new generation of car enthusiasts... its mantra will be the 4 S's: Speed, Sex, Service and Stuff."
AMI has already poached a range of talent for the mag's
editorial staff, including Automotive magazine senior editor Eddie Alterman (editor) and former Car and Driver scribe Dan Pund (executive editor). MPH will publish 10 times a year at 116 pages an
issue. Its cover price has been set at $3.99.