Commentary

Top Financial News and Information Sites Online

Top Financial News and Information Sites Online

A deeper look at financial news and information sites including top destinations, visitor demographics, advertisers, ad sizes and delivery technology.

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Top 10 Online Financial News and Information DestinationsWeek ending January 28, 2006 (US, Home and Work)

Brand or Channel

Unique Audience (000)

Active Reach (%)

Yahoo! Finance

6,588

4.92

AOL Money & Finance

6,060

4.53

MSN Money

5,961

4.46

CNNMoney

3,791

2.83

Dow Jones Online

2982

2.23

Reuters

2,780

2.08

Forbes.com

2,348

1.75

Motley Fool

1,759

1.32

TheStreet.com

1,166

0.87

American City Business Journals Network

1,125

0.84

Source: Nielsen//NetRatings NetView

Demographic Data for Personals CategoryMonth of December 2006 (US, Home and Work)

Category

Target

Unique Audience (000)

Audience Composition (%)

All

Total

47,847

100

Gender

Male

25,942

54.22

Female

21,904

45.78

Age

2 - 11

629

1.32

12 - 17

1,578

3.3

18 - 24

1,597

3.34

25 - 34

6,571

13.73

35 - 49

17,802

37.21

45+

25,954

54.24

55+

13,286

27.77

65+

4,993

10.44

HH Income

$ 0 - 24999

2,127

4.44

$ 25000 - 49999

8,997

18.8

$ 50000 - 74999

11,190

23.39

$ 75000 - 99999

8,793

18.38

$ 100000 - 149999

9,263

19.36

$ 150000+

6,638

13.87

No Response

839

1.75

Source: Nielsen//NetRatings NetView

Data on the Web Media Industry, Finance and Economy segmentWeek ending January 28, 2006 (US, Home and Work)

Top 20 Advertisers

Company

Impressions (000)

Share of all Impressions

Entrepreneur Media

98,849

38.5%

INVESTools

58,290

22.7%

Bankrate, Inc.

54,840

21.3%

Dow Jones & Company, Inc.

10,142

3.9%

CreditBuilder123

9,235

3.6%

The Motley Fool, Inc.

5,737

2.2%

Salary.com

4,672

1.8%

Money And Markets

4,347

1.7%

FutureSource/Bridge

2,518

1.0%

SmartMoney Magazine

1,437

0.6%

The Options Clearing Corporation

1,119

0.4%

FutureSource

980

0.4%

Investor's Business Daily

968

0.4%

Schaeffer's Investment Research

838

0.3%

Morningstar, Inc.

420

0.2%

Zacks Investment Research, Inc.

308

0.1%

Phillips Investment Resources, LLC

217

0.1%

Pearson plc

215

0.1%

KeyCorp

207

0.1%

Citigroup Inc.

190

0.1%

Total

256,955

100.0%

Source: Nielsen//NetRatings AdRelevance

Top Ad Sizes

Dimensions

Impressions (000)

Share of all Impressions

Micro Bar

(88x31)

101,351

39.4%

Leaderboard

(728x90)

62,283

24.2%

Button #2

(120x60)

58,071

22.6%

Medium Rectangle

(300x250)

16,554

6.4%

Button #1

(120x90)

4,452

1.7%

Vertical Banner

(120x240)

4,381

1.7%

Wide Skyscraper

(160x600)

2,914

1.1%

Non-Standard Dimension

1,952

0.8%

Large Rectangle

(336x280)

1,691

0.7%

Full Banner

(468x60)

1,275

0.5%

Skyscraper

(120x600)

1,156

0.4%

Half Banner

(234x60)

504

0.2%

Rectangle

(180x150)

149

0.1%

Square Button

(125x125)

142

0.1%

Square

(250x250)

75

0.0%

Total

256,950

100.0%

Source: Nielsen//NetRatings AdRelevance

Ad Delivery Types

Ad Delivery

Impressions (000)

Share of all Impressions

In-Page

256,810

99.9%

Pop-Up

118

0.0%

Pop-Under

22

0.0%

Total

256,950

100.0%

Source: Nielsen//NetRatings AdRelevance

Note: Nielsen//NetRatings AdRelevance reporting data reflects advertising activity served on pages accessible via the World Wide Web and not within AOL's proprietary service.

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