MPG Arnold has been named U.S. media agency for Magner's Irish Cider, a popular Irish cider. Magner's Irish Cider has been available in the United States since 1999, but the company plans to be more
aggressive in its marketing efforts this year. This is MPG Arnold's first stand-alone piece of business since the unit was folded under the MPG banner last year. Billings were not disclosed.
