Commentary

Love Knows No Borders

Love Knows No Borders

comScore Networks recently reported that 22 percent of Internet users, age 15 and older, visiting online personals sites in December 2006 were in France, followed by the British with 20 percent and the Americans with 13 percent.

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Bob Ivins, managing director for comScore Europe, pointed out that Internet dating methods people use to connect with others show distinct cultural preferences in each country, with France having the highest proportion visiting online personals sites. He said "...We note that local nuances are critical to success, as demonstrated by the fact that each country has a fairly distinct list of top sites in the category. Interestingly, usage of dating sites seems to peak in the summer months in each country; July in the U.K. and U.S. and September in France."

In the U.K., the most popular site is DatingDirect.com (recently acquired by France's most popular personals site MeetIC) with 1.4 million U.K. visitors in December '06. Yahoo! Personals leads the category in the U.S., with 4.5 million U.S. visitors, age 15 or older. In addition, the only site included in the ranking of the top online personals sites in at least two countries is Match.com.

Top Personals Sites in the U.K. (Visitors Age 15+ December 2006 Home and Work Locations)

Web Properties

Unique Visitors (000)

Total Web Users in U.K. (Age 15+)

29,788

Personals Category Total

5,836

DATINGDIRECT.COM

1,427

LOOPYLOVE.COM

960

GIRLSDATEFORFREE.COM

618

Match.com Sites

510

INTERRODATE.CO.UK

452

Source: comScore World Metrix

Note: Excludes traffic from public computers such as Internet cafes and access from mobile phones or PDAs and traffic from (other) sites powered by Match.com

Top Personals Sites in France (Visitors Age 15+ December 2006 Home and Work Locations)

Web Properties

Unique Visitors (000)

Total Web Users in France (Age 15+)

24,409

Personals Category Total

5,317

MeetIC

2,258

Easyrencontre

724

CAPFRIENDS.FR

369

2BECOME1-FR.COM

337

MSN Dating & Personals

299

Source: comScore World Metrix

Note: Excludes traffic from public computers such as Internet cafes and access from mobile phones or PDAs.

Top Personals Sites in the U.S. (Visitors Age 15+ December 2006 Home and Work Locations)Source: comScore Media Metrix

Web Properties

Unique Visitors (000)

Total Web Users in the U.S. (Age 15+)

152,350

Personals Category Total

20,555

Yahoo! Personals

4,153

Match.com Sites**

3,970

TRUE.COM

3,086

Spark Networks

2,504

SINGLESNET.COM

2,173

Source: comScore World Metrix

Note: Excludes traffic from public computers such as Internet cafes and access from mobile phones or PDAs.

For more information, please visit comScore press here.

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