• April 12, 2004

Performance-based online marketing services company Performics and web development firm Netconcepts announced on Monday an exclusive partnership that enables Performics' clients to quickly transform their e-commerce sites into "crawler-friendly" pages for natural search. Netconcepts' GravityStream technology is designed to make clients' sites 'Google-friendly,' increasing a site's 'transparency' for natural search results, including unlocking previously hidden database-driven web content.

All services will be delivered through Performics' technology platform, ConnectCommerce(SM), which enables real-time ROI tracking and reporting, as well as dynamic keyword and bid management technology. The implementation is designed to be simple, without requiring heavy reliance on marketers' technology departments. According to the Netconcepts, the solution has already delivered strong results in sales and new customer acquisition for Northern Tool, a leading multi-channel marketer.