Call it an executive about-face. Although Jeff Herbert, Aflac's Chief Marketing Officer, said the company would use less of the affable duck in future ads, he has reversed himself. "Like all of
America, we love the Aflac Duck," said Herbert in a statement. "It is as central to our marketing efforts today as it will continue to be going forward." The Aflac Duck, according to Aflac, has helped
it achieve 90% brand awareness. Herbert says more such spots will be unveiled "later this year as we continue to spread the message about the need for Aflac products."
