• by Jack Loechner , Staff Writer @mp_research, March 1, 2007

According to a new report by The Media Audit, there are 23.2 million adults in the 87 metropolitan markets, regularly surveyed by The Media Audit, with annual household incomes of $100,000 or more, and 6.2 million are between the ages of 18 and 34.

Bob Jordan, president of International Demographics, producing The Media Audit, notes that "There are more, by both percent and actual number, adults with six figure incomes under the age of 35 than there are over the age of 54."

Among all those with six figure incomes:

• 26.6 percent, or 6.2 million, are under the age of 35
• 19 percent, or 4.4 million, are over the age of 54.
• There are 43.8 million adults under age 35, and 39.8 million over age 54 in the markets measured
• Eighteen percent of the "young with money" are age 18 - 20
• 18.9 percent are 21- 24
• 63.2 percent of the "young with money" are 25 - 34
• Of the 6.2 million 18 - 34 year olds with six figure incomes, 60.9 percent are men and 39.1 are women.

Jordan says, "The gender differences ...are in spite of the fact that the women are more inclined to have a college degree. Fifty six percent of 18-34 year old women earning $100,000 or more have one or more degrees. Just 46 percent of men in the category have one or more college degrees."

In addition, 16.4 percent of men and 17.6 percent of women in the "young with money" group have advanced degrees. Men also get to the $100,000 income level quicker. Among women, 15.6 percent are 18 - 20 and 19.4 percent of men are in the same age group.

In spite of the gender differences, however, women buy more house. In the young with money group:

• 46.5 percent of women have homes valued at $300,000 or more. Among
• Men in the group, 42.2 percent have homes valued at $300,000 or more
• 80.7 percent of women in this group own their own home, compared with 74.3 percent of men

Approximately, says the report:

• 58.3 percent the "young with money" group are Caucasian
• 9.7 percent are African-American
• 15.3 percent are Hispanic
• 12.7 percent are Asian

For more information from The Media Audit, please visit here.