Let me take a step back for a moment. You've been online for a long time, right? You've shopped for presents, for your family and yourself. You've bought airline tickets and booked hotels and rental cars for business and for pleasure. You've probably purchased and downloaded music for your iPod or MP3 player, too. What else? How 'bout online bill paying? Better yet, how about banking online?
I have a friend who still goes to one of the few community banks. She is always in a rush to get there before it closes. This happens a good once or twice a week. I've been with her when she cruises up in her car, double-parking and jumping out within moments of the door being locked and the sign being flipped over. I've watched her as the people inside all smile knowingly. She says hello to several people. Others she gives knowing glances to. She banks, talks, laughs, and is done within moments. I tend to stay outside and watch from the window. I realize I am very much on the outside looking in. To me it's like looking at a Norman Rockwell painting; a friendly slice-of-life.
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I realize as a consumer in an online environment I am definitely not the norm. No, I don't trust all sites. I carefully look at privacy policies before I engage, interact and transact. In fact, I went through this routine quite thoroughly with online banking.
According to new data from the Pew Research Center and reported by eMarketer, over a quarter of U.S. adults now pay at least part of their monthly bills online. .
CRM Today posted a report noting that an estimated 58% of U.S. adults with Internet access conduct personal banking over the Internet, according to a December 2006-January 2007 Prophis eResearch representative survey of 990 U.S. online adults.
Additional findings include:
I'd love to ask you some questions and have you answer them on the Spin blog. I'll compile findings and share them with you next week. So if I may: Do you bank or pay bills online? If so, do you pay bills via your bank's online banking interface or via your payees? Do you find your bank's online services secure? Would you know what to do in case there is a problem with your account? What if you suddenly see funds missing? What concerns do you have about this online environment?
I'd love to get all the feedback I can. Join me next week for part two of this story. You're never going to believe what happened to me...