I havenÃ¢â‚¬â„¢t watched daytime television since middle schoolÃ¢â‚¬â€and that was only because I was pretending to be sick to miss school. Since then, work, school and meetings block themselves into my agenda daily and I am lucky to be home before 8:00 at night. But last week, and amazing thing happenedÃ¢â‚¬â€Ball State closed for two days! Classes, work, meetingsÃ¢â‚¬â€ALL canceled. Now, having attended a school on this campus before attending the university, I havenÃ¢â‚¬â„¢t had a snow day in 7 years. I was ecstatic. That is, until I actually sat down with my roomies and tried to stomach an afternoon full of Ã¢â‚¬Å“Judge (fill in the blanks)Ã¢â‚¬Â, smutty talk shows, and infomercials. We were BORED! Even back episodes of Ã¢â‚¬Å“HouseÃ¢â‚¬Â on DVD became tedious. It would have been the perfect time to catch up on shows IÃ¢â‚¬â„¢d missed throughout the week; it would have been the perfect time to own a DVR.
As a college student, my disposable income is poured into buying Starbucks every once in a while. Needless to say I am not in a position currently to deal with Ã¢â‚¬Å“season passesÃ¢â‚¬Â or costly recording equipment. If I were though, my TV changing habits would change almost completely.
My TV watching habits now consist of Ã¢â‚¬Å“This American MorningÃ¢â‚¬Â before class and Food Network shows while making (a late) dinner. My favorite programs go largely unwatched. On a typical day I have 3-5 hours of class, work, and at least 4-5 hours of studying. Nightly meetings easily start after 9:00 and can run until midnight. This schedule offers little (NO) time for leisurely television watching. Even when my roommates and I do watch TV, open textbooks and note-taking dominate our attention. With a DVR, the few hours of free time allotted on the weekend could be filled with relaxed TV-time.
That is why I find it so surprising that media publications are filled with ominous articles about how DVR is the end to television advertising Ã¢â‚¬Â¦ the end of consumerismÃ¢â‚¬Â¦ the end of the world as we know it...
I disagree heartily.
For people like myself, TV advertising is completely
ineffective because I am not exposed to it at all. If I want to watch a season of my favorite TV show, I wait until it comes out on DVD or reruns during the summer. I wonÃ¢â‚¬â„¢t lie
and say that a DVR would make me watch these ads, but at least I would be exposed to them. As it stands now, the only recent ads I can recall are from the SuperBowl. So, until you advertisers can shut
down universities so we can all watch TV, DVRs might actually be your best friends.