• by Corinne Bernstein , February 27, 2007

Donald Trump just told Adwalker, "You're hired." The Irish company's computerized human kiosks are scheduled to appear on the March 18 episode of "The Apprentice."

Trump and his daughter, Ivanka, will send this season's contestants to Universal Studios Hollywood to sell front-of-the line passes and discount season passes using the interactive converged-media platform.

"Specially trained brand ambassadors, equipped with computer gear, are hired to help achieve awareness-building or drive traffic more effectively than indoor media," says Matt Fine, U.S. regional CEO of Dublin-based Adwalker plc. "It's designed to complement, not replace other outdoor media."

Each Web-enabled Adwalker i-pack consists of a wearable computer with a screen highly visible in sunlight, secondary interactive touch screens, a credit/debit card swiper, and a portable printer.

Although other companies have rand ambassadors with screens, the Adwalker unit is unique because it is interactive and includes a screen to enable media transactions, Fine explains.

Adwalker has also been used to promote NBC's "Today Show," primetime programming for NBCU's Telemundo unit, and KNBC-TV's NFL football program, "The Challenge."

"Initially, we thought Adwalker would be most interesting to a younger, tech-savvy demographic," Fine says. "But interest spans from the young to the 35-50 age bracket. It depends on what the offer is and the context."