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ANA, AAF, 4A's Criticize Proposal To Regulate Tobacco

  • Ad Age, Wednesday, February 28, 2007 11:31 AM
The major advertising trade organizations yesterday released an eight-page letter calling Sen. Edward Kennedy's bid to have the Food and Drug Administration regulate tobacco and to impose strict curbs on tobacco advertising "unconstitutional." The Massachusetts Democrat chairs the Senate Health Education Labor and Pensions Committee, which is holding hearings the on the regulation of tobacco ads.

The letter from the Association of National Advertisers, the American Advertising Federation and American Association of Advertising Agencies makes it clear that their biggest concern is that the tobacco curbs would extend to food or beverage marketers, including spirits advertisers.

"Don't start down this road to content-based censorship of advertising," the letter says. Kennedy called his legislation the "right thing to do for America's children."

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