According to BIGresearch's February Consumer Intentions and Actions Survey 12.1% of consumers said they are planning on buying a new car or truck in the next six months, which is up over February 2006 when 11.8% said the same.
Gary Drenik, President & CEO of BIGresearch "With the exception of 2002, consumers seem more optimistic than in previous Februarys about buying a car (or) truck. 2002 was a unique year when incentives and 0% financing offers help stimulate automotive sales."
Planning On Buying A New Car / Truck Over The Next Six Months | ||
(Date | % Consumers Planning to Buy | |
Feb '02 | 15.9% | |
Feb '03 | 11.9% | |
Feb '04 | 11.1% | |
Feb '05 | 10.0% | |
Feb '06 | 11.8% | |
Feb '07 | 12.1% | |
Source: BIGresearch, February 2007 |
Consumer interest in Hybrids appears to be cooling as just 4.9% said they are considering buying one versus 9.2% in February 06. However:
And, a deeper drill down into the popular automotive web destinations, advertisers and ads from Nielsen:
Top 10 Online Automotive Destinations (Week ending February 18, 2007US, Home and Work) | ||
Brand or Channel | Unique Audience (000) | Active Reach (%) |
eBay Motors | 5,670 | 4.19 |
AutoTrader.com | 1,439 | 1.06 |
Edmunds.com | 1,335 | 0.99 |
MSN Autos | 1,327 | 0.98 |
Kelley Blue Book | 1231 | 0.91 |
Toyota | 1,105 | 0.82 |
Primedia Automotive Network | 1,093 | 0.81 |
AOL Auto | 1,002 | 0.74 |
Honda^ | 1,002 | 0.74 |
AAA | 967 | 0.71 |
Source: Nielsen//NetRatings NetView |
Demographic Data for Automotive Category (Month of January 2007 US, Home and Work) | |||
Category | Target | Unique Audience (000) | Audience Composition (%) |
Total | 48,104 | 100 | |
Male | 27,891 | 57.98 | |
Female | 20,213 | 42.02 | |
Age | 2 - 11 | 648 | 1.35 |
12 - 17 | 2,834 | 5.89 | |
18 - 24 | 2,360 | 4.91 | |
25 - 34 | 6,425 | 13.36 | |
35 - 49 | 18,337 | 38.12 | |
45+ | 24,114 | 50.13 | |
55+ | 10,987 | 22.84 | |
65+ | 3,924 | 8.16 | |
HH Income | $ 0 - 24999 | 2,775 | 5.77 |
$ 25000 - 49999 | 10,247 | 21.3 | |
$ 50000 - 74999 | 12,336 | 25.65 | |
$ 75000 - 99999 | 8,916 | 18.53 | |
$ 100000 - 149999 | 8,133 | 16.91 | |
$ 150000+ | 5,006 | 10.41 | |
No Response | 691 | 1.44 | |
Source: Nielsen//NetRatings NetView |
Data on the Automotive Industry Week ending February 18, 2007 US, Home and Work
Top 20 Advertisers | ||
Impressions (000) | Share of all Impressions | |
Ford Motor Company | 445,949 | 27.9% |
General Motors Corporation | 320,375 | 20.1% |
Nissan Motor Co., Ltd. | 172,651 | 10.8% |
Mazda Motor Corporation | 168,354 | 10.5% |
Toyota Motor Corporation | 140,765 | 8.8% |
DaimlerChrysler Corporation | 80,140 | 5.0% |
CarsDirect.com, Inc. | 61,614 | 3.9% |
Honda Motor Co., Ltd. | 34,824 | 2.2% |
BMW AG | 15,234 | 1.0% |
Kia Motors Corporation | 15,144 | 0.9% |
Volkswagen AG | 10,200 | 0.6% |
CarMax, Inc. | 9,370 | 0.6% |
John Holt Auto Group | 8,154 | 0.5% |
fowler dodge | 4,556 | 0.3% |
Mitsubishi Motors Corporation | 4,281 | 0.3% |
Suzuki Motor Corporation | 3,962 | 0.2% |
Hyundai Motor Company | 3,407 | 0.2% |
Tim Dahle Nissan | 2,583 | 0.2% |
Bombardier | 2,251 | 0.1% |
Harley-Davidson, Inc. | 2,205 | 0.1% |
Total | 1,596,793 | 100.0% |
Source: Nielsen//NetRatings AdRelevance |
Top Ad Sizes | |||
Dimensions | Impressions(000) | Share of all Impressions | |
Medium Rectangle | (300x250) | 582,766 | 36.5% |
Leaderboard | (728x90) | 363,524 | 22.8% |
Non-Standard Dimension | 232,816 | 14.6% | |
Wide Skyscraper | (160x600) | 139,478 | 8.7% |
Skyscraper | (120x600) | 85,412 | 5.3% |
Micro Bar | (88x31) | 70,545 | 4.4% |
Half Banner | (234x60) | 41,113 | 2.6% |
Button #2 | (120x60) | 27,456 | 1.7% |
Rectangle | (180x150) | 17,145 | 1.1% |
Full Banner | (468x60) | 11,987 | 0.8% |
Button #1 | (120x90) | 8,484 | 0.5% |
Vertical Banner | (336x280) | 7,910 | 0.5% |
Square Button | (125x125) | 4,702 | 0.3% |
Large Rectangle | 120x240) | 2,531 | 0.2% |
Vertical Rectangle | (240x400) | 788 | 0.0% |
Square | (250x250) | 234 | 0.0% |
Total | 1,596,891 | 100.0% | |
Source: Nielsen//NetRatings AdRelevance |
Ad Delivery Types | ||
Impressions (000) | Share of all Impressions | |
In-Page | 1,450,979 | 90.9% |
Over-Page | 80,785 | 5.1% |
Expanding | 63,976 | 4.0% |
Transitional | 439 | 0.0% |
Pop-Up | 426 | 0.0% |
Pop-Under | 286 | 0.0% |
Total | 1,596,891 | 100.0% |
Source: Nielsen//NetRatings AdRelevance |
Note: Nielsen//NetRatings AdRelevance reporting data reflects advertising activity served on pages accessible via the World Wide Web and not within AOL's proprietary service.
To view the complete list of all automotive brands ranked by their consumer equity shares, please go to Complimentary Top Line Findings here.