According to The Kelsey Group's Global Directories Forecast 2007, advertising revenues from print Yellow Pages, Internet Yellow Pages and Local Search will grow from $30.6 billion in 2006 to $38.9 billion globally in 2011, representing a 4.9 percent compound annual growth rate. The forecast expects the print Yellow Pages segment of the global directories marketplace to grow from $26.5 billion in 2006 to $27.8 billion in 2011.
Charles Laughlin, senior vice president and program director, The Kelsey Report, said "Bucking the trend of some other traditional media, the global print Yellow Pages market will grow slightly through 2011, driven by aggressive and innovative publishers."
The online segment is expected to grow from $4.1 billion in 2006 to $11.1 billion globally in 2011, a 22.3 percent compound annual growth rate.
Neal Polachek, senior vice president, The Kelsey Group "Our outlook for Internet Yellow Pages and local search is supported by... our annual research of small and medium-sized business advertisers... While (small and medium-sized businesses) continue to utilize traditional media, they are increasingly turning to targeted, vertical electronic media."
Thumbnail Summary from the Report (U.S. $):
In the United States:
For additional information, please visit the Kelsey Group here.