Residents and visitors to Second Life will be able to visit the ck IN2U site on Avalon to pick up virtual bottles of the new ck fragrances, connect with other in-world virtual partners by spraying them with fizzing fragrance bubbles to initiate dialogue--and use specially modified ck graffiti bottles to express themselves and whatever they or their friends are 'in 2'.
UK consumers who want a sniff of the real thing will be able to click through to CKin2u.com to request a free 'real world' sample.