Coke Readies Marketing Plans For Diet Coke Plus

  • March 23, 2007
Coca-Cola will launch Diet Coke Plus next month, a calorie-free soda with vitamins and minerals. The company says it will be a "good source" of vitamins B3, B6 and B12 as well as zinc and magnesium.

Print, online, out of home and point of sale will be the primary marketing support although a company spokesperson says Coke may consider TV. Advertising will be "straightforward," she says, "just letting consumers know what it is."

Introductory communications will carry the tagline, "Great Taste Has Its Benefits."

Next story loading loading..