Hill, Holliday on Wednesday announced the launch of a new broadcast spot buying unit in the agency's San Francisco office. Andrea Bouchante, who joins Hill, Holliday as associated media director, will
oversee this new capability. The move comes on the heels of Hill, Holliday recently picking up media duties for 24 Hour Fitness, a fitness center chain. A 20-year veteran of media buying, Bouchante
has a proven track record of success in media planning and negotiation. She has worked in all facets of media across a broad spectrum of clients including "got milk?", Bank of America, Levi-Strauss,
Dreyer's Ice Cream and Discovery Networks. Bouchante will manage the 24-Hour Fitness, State Farm Insurance and Tilia Foodsaver broadcast buying assignments. She will also play a role in soliciting
media-only and general new business in the San Francisco office.