The game includes pop-up hotels, plastic spinner and game pieces that are miniature versions of print ads. The executions feature people shopping, gambling
and dining. The back of the game includes a montage of Mohegan Sun attractions and details about Project Horizon--a $740 million expansion that will include a House of Blues luxury hotel and new
shopping and dining experiences.
"The idea behind it is 'Experience the Wow of a world at play,'" says Steve Doppelt, creative director at Kirshenbaum Bond + Partners, which created the game. The board game complements bar media elements like talking mirrors, branded pint glasses, postcards and coasters that began rolling out during January in trendy neighborhoods in New York and Boston.