Letting It All Hang Out

You can run, but now you can’t even hide in your closet to get away from ads, thanks to the recent onslaught of EcoHangers.

A brainchild of New York-based Hanger Network, EcoHangers are environmentally friendly hangers — made of 100 percent recycled paper and 100 percent recyclable — that are rapidly replacing the old wire hangers routinely used at dry cleaners. They also offer brands a chance to take their advertising messages to the high-end consumer in a whole new way. Currently, EcoHangers can be found at 35,000 dry cleaners in all major markets in the United States.

L’Oreal, Dunkin’ Donuts, Revlon and Van Heusen have all signed on with the Hanger Network in the past year, creating programs regionally, nationally, and by gender. Companies have also used the hangers to distribute coupons and drive consumers to their Web sites. “On average, these hangers will sit in a consumer’s closet for two months,” says Hanger Network CEO Bob Kantor. “Marketers are choosing EcoHangers in order to reach consumers with their message at a time and place when it means the most.”
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