Offliners Not Interested in Subscribing According to Parks Associates' National Technology Scan, twenty-nine percent of all U.S. households (31 million homes) do not have
Internet access and do not intend to subscribe to an Internet service over the next 12 months,. This project found the main professed cause for non-subscribers is not economic but a low perceived
value of the Internet. Forty-four percent of these households say they are not interested in anything on the Internet, and just 22% say they cannot afford a computer or the cost of Internet service.
Reason For Not Subscribing to Internet
Service(Q1/07 US Households without Web access and no intention of subscribing) |
Not
interested in anything on the Internet | 44% |
Not sure how to use the Internet | 17 |
Have Internet access at work | 14 |
Can't afford computer | 14 |
Can't afford service | 8
|
Not available for my home | 3 |
Source: National Technology Scan, 2007 |
The report says that in 2006, broadband penetration increased from 42% to 52%, with roughly one-half of new subscribers being converted dial-up users
and the other half households that previously had no access.
Internet Access in the US (Q1, 2007) |
Broadband | 52% |
Dial-Up
(intend to upgrade) | 4 |
Dial-Up | 17 |
No access (intend to subscribe) | 2 |
No access (do not intend to subscribe) |
29 |
Source: National Technology Scan, 2007 |
For more information on National Technology Scan (2007), please
visit Parks Associates here. Or, for
the complete release, go here.