Top Online Current Events and News Destinations A deeper drill-down to look at the reader demographics, advertisers, ad types and sizes for the top Online global
news and current events destinations.
Top 10 Current Events and Global News Destinations Week ending March 4, 2007 US, Home and Work |
Brand or Channel | Unique Audience (000) | Active Reach (%) |
Yahoo! News | 17,604 | 13.19 |
MSNBC | 14,797
| 11.09 |
CNN | 11,152 |
8.36 |
AOL News | 9,781 | 7.33 |
NYTimes.com | 5829 | 4.37 |
Internet Broadcasting Websites | 5,598 | 4.19
|
Gannett Newspapers and Newspaper Division | 4,804 | 3.6 |
Google News | 4,619 | 3.46 |
Tribune Newspapers
| 4,437 | 3.32
|
Source: Nielsen//NetRatings NetView |
Demographic Data for Current Events and Global News Category Month of February 2007 US, Home and Work |
Category | Target | Unique Audience (000) | Audience Composition (%) |
Total | | 95,891 | 100 |
Male | | 47,697 | 49.74 |
Female
| | 48,193 | 50.26 |
Age | 2 - 11 | 3,859
| 4.02 |
| 12 - 17 | 7,158
| 7.46 |
| 18 - 24 | 4,915
| 5.13 |
| 25 - 34 | 13,260
| 13.83 |
| 35 - 49 | 32,928
| 34.34 |
| 45+ | 44,858 | 46.78 |
| 55+ | 22,184 | 23.13 |
| 65+ | 8,748 | 9.12 |
HH
Income | $ 0 - 24999 |
5,339 | 5.57 |
| $ 25000 - 49999 | 20,227 | 21.09 |
| $ 50000 - 74999 | 24,875 | 25.94
|
| $ 75000 - 99999
| 18,113 |
18.89 |
| $
100000 - 149999 | 15,940 | 16.62 |
| $ 150000+ | 9,501 | 9.91 |
| No Response | 1,895 | 1.98 |
Source: Nielsen//NetRatings NetView |
Data on the Web Media Industry, World and Local News
Segment Week ending March 4, 2007 US, Home and Work
Top 20 Advertisers |
| Impressions (000) | Share of all
Impressions |
Landmark Communications, Inc. | 23,307 | 32.5% |
NewsMax.com | 21,058 | 29.4% |
General Electric Company | 13,068 | 18.2% |
The Washington Post Company | 3,738 | 5.2%
|
DrudgeReport.com |
1,961 | 2.7% |
TheState.com | 1,013 | 1.4% |
The Los Angeles Newspaper
Group | 995 | 1.4% |
Belo Corp. | 817 | 1.1% |
Cox Ohio Publishing | 627 | 0.9% |
Inform
| 528 |
0.7% |
The Hearst Corporation | 485 | 0.7% |
Reuters Group Plc | 426 | 0.6% |
The McClatchy
Company | 374 | 0.5% |
Internet Broadcasting Systems, Inc | 316 | 0.4% |
Student Advantage, Inc. |
313 | 0.4% |
Microsoft Corporation | 249 | 0.3% |
AWS Convergence Technologies,
Inc. | 237 | 0.3% |
Berkshire Hathaway, Inc. | 226 | 0.3% |
Granite Broadcasting Corporation | 196
| 0.3% |
Advance Publications, Inc. | 178 | 0.2% |
Total | 71,681 | 100.0% |
Source: Nielsen//NetRatings AdRelevance |
Top Ad
Sizes |
| Dimensions | Impressions (000) | Share of all Impressions |
Non-Standard Dimension
| | 23,786
| 33.2% |
Rectangle | (180x150) | 18,017 | 25.1% |
Button #1 | (120x90) | 14,695 | 20.5%
|
Vertical Banner |
(120x240) | 3,632 | 5.1% |
Leaderboard | (728x90) | 3,318 | 4.6% |
Half Banner | (234x60) | 2,019
| 2.8% |
Button #2 | (120x60) | 1,797 | 2.5% |
Medium Rectangle | (300x250) | 1,599 | 2.2%
|
Wide Skyscraper |
(160x600) | 1,553 | 2.2% |
Micro Bar | (88x31) | 540 | 0.8% |
Full Banner | (468x60) | 490
| 0.7% |
Skyscraper | (120x600) | 120 | 0.2% |
Square Button | (125x125) | 109 | 0.2% |
Large Rectangle |
(336x280) | 7 | 0.0% |
Total | | 71,682 | 100.0% |
Source: Nielsen//NetRatings AdRelevance |
Ad Delivery Types | | |
| Impressions (000) | Share of all
Impressions |
In-Page | 71,681 | 100.0% |
Total | 71,681 | 100.0% |
Source:
Nielsen//NetRatings AdRelevance |
Note: Nielsen//NetRatings AdRelevance reporting data reflects advertising activity served on
pages accessible via the World Wide Web and not within AOL's proprietary service.