Commentary
Top Online Current Events and News Destinations
- by Jack Loechner , Staff Writer @mp_research, April 6, 2007
A deeper drill-down to look at the reader demographics, advertisers, ad types and sizes for the top Online global news and current events destinations.
Top 10 Current Events and Global News Destinations Week ending March 4, 2007 US, Home and Work | ||
Brand or Channel | Unique Audience (000) | Active Reach (%) |
Yahoo! News | 17,604 | 13.19 |
MSNBC | 14,797 | 11.09 |
CNN | 11,152 | 8.36 |
AOL News | 9,781 | 7.33 |
NYTimes.com | 5829 | 4.37 |
Internet Broadcasting Websites | 5,598 | 4.19 |
Gannett Newspapers and Newspaper Division | 4,804 | 3.6 |
Google News | 4,619 | 3.46 |
Tribune Newspapers | 4,437 | 3.32 |
Source: Nielsen//NetRatings NetView | ||
Demographic Data for Current Events and Global News Category Month of February 2007 US, Home and Work | |||
Category | Target | Unique Audience (000) | Audience Composition (%) |
Total | 95,891 | 100 | |
Male | 47,697 | 49.74 | |
Female | 48,193 | 50.26 | |
Age | 2 - 11 | 3,859 | 4.02 |
12 - 17 | 7,158 | 7.46 | |
18 - 24 | 4,915 | 5.13 | |
25 - 34 | 13,260 | 13.83 | |
35 - 49 | 32,928 | 34.34 | |
45+ | 44,858 | 46.78 | |
55+ | 22,184 | 23.13 | |
65+ | 8,748 | 9.12 | |
HH Income | $ 0 - 24999 | 5,339 | 5.57 |
$ 25000 - 49999 | 20,227 | 21.09 | |
$ 50000 - 74999 | 24,875 | 25.94 | |
$ 75000 - 99999 | 18,113 | 18.89 | |
$ 100000 - 149999 | 15,940 | 16.62 | |
$ 150000+ | 9,501 | 9.91 | |
No Response | 1,895 | 1.98 | |
Source: Nielsen//NetRatings NetView | |||
Data on the Web Media Industry, World and Local News Segment Week ending March 4, 2007 US, Home and Work
Top 20 Advertisers | ||
Impressions (000) | Share of all Impressions | |
Landmark Communications, Inc. | 23,307 | 32.5% |
NewsMax.com | 21,058 | 29.4% |
General Electric Company | 13,068 | 18.2% |
The Washington Post Company | 3,738 | 5.2% |
DrudgeReport.com | 1,961 | 2.7% |
TheState.com | 1,013 | 1.4% |
The Los Angeles Newspaper Group | 995 | 1.4% |
Belo Corp. | 817 | 1.1% |
Cox Ohio Publishing | 627 | 0.9% |
Inform | 528 | 0.7% |
The Hearst Corporation | 485 | 0.7% |
Reuters Group Plc | 426 | 0.6% |
The McClatchy Company | 374 | 0.5% |
Internet Broadcasting Systems, Inc | 316 | 0.4% |
Student Advantage, Inc. | 313 | 0.4% |
Microsoft Corporation | 249 | 0.3% |
AWS Convergence Technologies, Inc. | 237 | 0.3% |
Berkshire Hathaway, Inc. | 226 | 0.3% |
Granite Broadcasting Corporation | 196 | 0.3% |
Advance Publications, Inc. | 178 | 0.2% |
Total | 71,681 | 100.0% |
Source: Nielsen//NetRatings AdRelevance | ||
Top Ad Sizes | |||
Dimensions | Impressions (000) | Share of all Impressions | |
Non-Standard Dimension | 23,786 | 33.2% | |
Rectangle | (180x150) | 18,017 | 25.1% |
Button #1 | (120x90) | 14,695 | 20.5% |
Vertical Banner | (120x240) | 3,632 | 5.1% |
Leaderboard | (728x90) | 3,318 | 4.6% |
Half Banner | (234x60) | 2,019 | 2.8% |
Button #2 | (120x60) | 1,797 | 2.5% |
Medium Rectangle | (300x250) | 1,599 | 2.2% |
Wide Skyscraper | (160x600) | 1,553 | 2.2% |
Micro Bar | (88x31) | 540 | 0.8% |
Full Banner | (468x60) | 490 | 0.7% |
Skyscraper | (120x600) | 120 | 0.2% |
Square Button | (125x125) | 109 | 0.2% |
Large Rectangle | (336x280) | 7 | 0.0% |
Total | 71,682 | 100.0% | |
Source: Nielsen//NetRatings AdRelevance | |||
Ad Delivery Types | ||
Impressions (000) | Share of all Impressions | |
In-Page | 71,681 | 100.0% |
Total | 71,681 | 100.0% |
Source: Nielsen//NetRatings AdRelevance | ||
Note: Nielsen//NetRatings AdRelevance reporting data reflects advertising activity served on pages accessible via the World Wide Web and not within AOL's proprietary service.
Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.