Whirlpool Corp. has selected a Virginia man to be the character that promotes the reliability of its Maytag brand. Clay Jackson was the winner of a nationwide search to replace Hardy Rawls, the
ever-lonely repairman. "The new Maytag Repairman will help revitalize the Maytag brand and its heritage by keeping one foot in our past while putting the other in our future," says Maytag Vice
President Jeff Davidoff.
About 1,500 people participated in two months of auditions. Jackson had been working as a real estate agent, and entered the contest on a whim. He had done some
acting in college and then for a few years professionally in New York after that. His next gig will make him only the fourth person to play the part of the Maytag Repairman since the character first
appeared on TV in 1967.
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