• April 9, 2007

Under Armour, a brand with a big investment in its linebacker-tough image, is looking for another kind of tough: The company just announced plans for a national breast-cancer survivor contest.

As part of its ongoing "Power in Pink" campaign, Under Armour is inviting women to share their stories online, including the role physical fitness played in their fight against the disease.

Three finalists will be invited to Under Armour's Baltimore headquarters for the opportunity to be featured in national "Power in Pink" magazine ads, in-store visuals and its online campaign this fall.

--Sarah Mahoney