Four top ad spenders have joined a new campaign for the consumer magazine industry that is aimed at underlining the effectiveness of the medium. The ads, which feature Charles Schwab,
Hewlett-Packard, Saturn and Verizon Wireless, are running in trade pubs and feature jagged portions of a full-page ad torn from a magazine, along with copy about how readers tear ads out and respond
to them.
Advertisers see the effort as a way to get in-depth product information to readers, so they can take the ad with them. The campaign is set to run in various trades, including
Advertising Age, Adweek and Automotive News, as well as their Web sites. At least 60 consumer books are up for inserting the ads in complimentary copies this year.
advertisement
advertisement
Read the whole story at DMNews.com »