- Ad Age, Thursday, April 12, 2007 10:15 AM
Retailer Toys "R" Us has focused its search for a new ad agency on three shops: Omnicom's DDB, Chicago; Interpublic's Hill, Holliday, Connors, Cosmopulos, Boston; and independent Richards Group,
Dallas. Leo Burnett, Chicago, and McCann Erickson, New York, have been bounced form the battle for the account, once handled by Young & Rubicam, New York.
A McCann spokeswoman says
that agency withdrew in March, but none of the others would comment. Toys "R" Us spent $85.4 on measured media during 2006, up from $79.3 million the year before, according to TNS Media Intelligence.
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