• by Wayne Friedman , April 13, 2007

MyNetworkTV's prime-time lineup is getting a rise in ratings by jettisoning their telenovelas in favor of celeb-based reality shows. MyNetworkTV will continue to offer up such reality fare for the May sweeps.

There will be new "Access Hollywood" specials on Anna Nicole Smith and Britney Spears. Also, the network will start sexy skin specials: "Hawaiian Tropic International Beauty Pageant," "Ujena Bikini Jam" and "Hooters Dream Girl Challenge."

Other attention-getting brand names include: "America's Trashiest Weddings" and "Body Doubles: International Twins Search."

Specials play up the celebrity hook, too: "Night of a Million Laughs, Comics Unleashed," featuring Chris Rock, Chris Tucker and Martin Lawrence; a celebration of the 25th Anniversary of Eddie Murphy's stand-up show, "Delirious;" and encore presentations of "Happy Birthday Elton" and "The World Music Awards."