Around the Net

FTC Report On Marketing Violent Entertainment

Broadcasting & Cable, Friday, April 13, 2007 11:15 AM

In a new report to Congress, the Federal Trade Commission claims the movie, music and video game industries are mostly in compliance with self-regulatory efforts on the marketing of violent products. And while some improvement is still needed, the FTC touts more self-policing instead of government intervention.

The FTC concludes in the report that the industries do not target their more violent entertainment fare to those under 17, although some advertisers are violating the industry's voluntary guidelines. The new report is a follow-up to one seven years ago, when the FTC said advertisers routinely targeted kids with such ads. The latest recommendations emphasize that ads for violent movies, videos, music and games be kept to shows with a child audience not in excess of 35%.

Read the whole story at Broadcasting & Cable »

Next story loading