Commentary
Face-To-Face Advertising Passes Print Counterpart
- by Jack Loechner , Staff Writer @mp_research, April 25, 2007
According to a report from American Business Media president & CEO, Gordon T. Hughes, the face-to-face events industry is a rapidly growing, critical part of today's integrated business media environment. Face-to-face revenue has surpassed that of its print counterpart for the first time: In 2006, business media trade shows accounted for 36% ($11.3 billion) of industry revenue; magazines accounted for 35%. Events are the third-fastest growing segment of business media, surpassed only by digital and custom media.
Hughes said "As business media companies continue to move into a multiplatform environment, the industry is experiencing growth in three out of four of its major segments: trade shows, custom media and e-Media."
Hughes continued, "E-Media has grown... 22% in revenue over 2005, followed by custom media's 18% growth spurt and trade shows... at a 10% growth variance over 2005. Although ad pages and revenue for January 2007 showed a decline of 3.1% and 2.78% respectively, as predicted, the business media industry now represents $31.1 billion in revenues across all four platforms..."
AmericanBusinessMedia | Ad Pages | |||
JAN | JAN | VAR | % VAR | |
2007 | 2006 | 2007 | 2006 | |
AGRICULTURE | 1571.59 | 1619.7 | -48.11 | -2.97% |
ARCHITECTURE, DESIGN, LIGHTING | 1759.93 | 1647.13 | 112.8 | 6.85% |
AUTOMOTIVE | 3118.94 | 3111.67 | 7.27 | 0.23% |
AVIATION, AEROSPACE & MILITARY | 1290.53 | 1300.17 | -9.64 | -0.74% |
BANKING, FINANCIAL, INSURANCE | 2802.32 | 2721.29 | 81.03 | 2.98% |
BUILDING, ENGINEERING, CONSTRUCTION | 6972.14 | 7095.27 | -123.13 | -1.74% |
BUSINESS, ADVERTISING & MARKETING | 2200.46 | 2381.73 | -181.27 | -7.61% |
COMPUTING, SOFTWARE, TELECOMM | 2917.07 | 3063.67 | -146.6 | -4.79% |
ELECTRONIC ENGINEERING | 1957.54 | 2054.12 | -96.58 | -4.70% |
GOVERNMENT (LOCAL, STATE, FEDERAL) | 2200.24 | 2211.95 | -11.71 | -0.53% |
HEALTHCARE | 13915.59 | 15297.35 | -1381.76 | -9.03% |
MFG, PROCESSING | 7115.14 | 7384.6 | -269.46 | -3.65% |
MISCELLANEOUS | 687.89 | 618.09 | 69.8 | 11.29% |
MOVIES, RADIO, TV & VIDEO | 4237.21 | 4749.64 | -512.43 | -10.79% |
PHARMACEUTICALS | 825.89 | 797.21 | 28.68 | 3.60% |
PROFESSIONAL SERVICES | 5611.57 | 5731.36 | -119.79 | -2.09% |
RESOURCES, ENVIRONMENT, UTILITIES | 1733.73 | 1668.98 | 64.75 | 3.88% |
RESTAURANTS, FOODSERVICE, LODGING,GAMING | 1180.55 | 1152.77 | 27.78 | 2.41% |
RETAIL, SERVICES | 8543.08 | 8507.81 | 35.27 | 0.41% |
SCIENCE, RESEARCH & DEVELOPMENT | 1279.55 | 1151.1 | 128.45 | 11.16% |
TRANSPORTATION, LOGISTICS | 1300.36 | 1388.63 | -88.27 | -6.36% |
TRAVEL, BUSINESS CONVENTIONS & MEETINGS | 1519.82 | 1479.11 | 40.71 | 2.75% |
Grand | 74741.14 | 77133.35 | -2392.21 | -3.10% |
AmericanBusinessMedia | Ad Revenue | |||
YTD | YTD | VAR | % VAR | |
2007 | 2006 | 2007 | 2006 | |
AGRICULTURE | 1571.59 | 1619.7 | -48.11 | -2.97% |
ARCHITECTURE, DESIGN, LIGHTING | 1759.93 | 1647.13 | 112.8 | 6.85% |
AUTOMOTIVE | 3118.94 | 3111.67 | 7.27 | 0.23% |
AVIATION, AEROSPACE & MILITARY | 1290.53 | 1300.17 | -9.64 | -0.74% |
BANKING, FINANCIAL, INSURANCE | 2802.32 | 2721.29 | 81.03 | 2.98% |
BUILDING, ENGINEERING, CONSTRUCTION | 6972.14 | 7095.27 | -123.13 | -1.74% |
BUSINESS, ADVERTISING & MARKETING | 2200.46 | 2381.73 | -181.27 | -7.61% |
COMPUTING, SOFTWARE, TELECOMM | 2917.07 | 3063.67 | -146.6 | -4.79% |
ELECTRONIC ENGINEERING | 1957.54 | 2054.12 | -96.58 | -4.70% |
GOVERNMENT (LOCAL, STATE, FEDERAL) | 2200.24 | 2211.95 | -11.71 | -0.53% |
HEALTHCARE | 13915.59 | 15297.35 | -1381.76 | -9.03% |
MFG, PROCESSING | 7115.14 | 7384.6 | -269.46 | -3.65% |
MISCELLANEOUS | 687.89 | 618.09 | 69.8 | 11.29% |
MOVIES, RADIO, TV & VIDEO | 4237.21 | 4749.64 | -512.43 | -10.79% |
PHARMACEUTICALS | 825.89 | 797.21 | 28.68 | 3.60% |
PROFESSIONAL SERVICES | 5611.57 | 5731.36 | -119.79 | -2.09% |
RESOURCES, ENVIRONMENT, UTILITIES | 1733.73 | 1668.98 | 64.75 | 3.88% |
RESTAURANTS, FOODSERVICE, LODGING,GAMING | 1180.55 | 1152.77 | 27.78 | 2.41% |
RETAIL, SERVICES | 8543.08 | 8507.81 | 35.27 | 0.41% |
SCIENCE, RESEARCH & DEVELOPMENT | 1279.55 | 1151.1 | 128.45 | 11.16% |
TRANSPORTATION, LOGISTICS | 1300.36 | 1388.63 | -88.27 | -6.36% |
TRAVEL, BUSINESS CONVENTIONS & MEETINGS | 1519.82 | 1479.11 | 40.71 | 2.75% |
GrandTotal | 74741.14 | 77133.35 | -2392.21 | -3.10% |
For the summary and access to complete January data, please go here.
Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.