Commentary

Face-To-Face Advertising Passes Print Counterpart

Face-To-Face Advertising Passes Print Counterpart

According to a report from American Business Media president & CEO, Gordon T. Hughes, the face-to-face events industry is a rapidly growing, critical part of today's integrated business media environment. Face-to-face revenue has surpassed that of its print counterpart for the first time: In 2006, business media trade shows accounted for 36% ($11.3 billion) of industry revenue; magazines accounted for 35%. Events are the third-fastest growing segment of business media, surpassed only by digital and custom media.

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Hughes said "As business media companies continue to move into a multiplatform environment, the industry is experiencing growth in three out of four of its major segments: trade shows, custom media and e-Media."

Hughes continued, "E-Media has grown... 22% in revenue over 2005, followed by custom media's 18% growth spurt and trade shows... at a 10% growth variance over 2005. Although ad pages and revenue for January 2007 showed a decline of 3.1% and 2.78% respectively, as predicted, the business media industry now represents $31.1 billion in revenues across all four platforms..."

AmericanBusinessMedia

Ad Pages

JAN

JAN

VAR

% VAR

2007

2006

2007

2006

AGRICULTURE

1571.59

1619.7

-48.11

-2.97%

ARCHITECTURE, DESIGN, LIGHTING

1759.93

1647.13

112.8

6.85%

AUTOMOTIVE

3118.94

3111.67

7.27

0.23%

AVIATION, AEROSPACE & MILITARY

1290.53

1300.17

-9.64

-0.74%

BANKING, FINANCIAL, INSURANCE

2802.32

2721.29

81.03

2.98%

BUILDING, ENGINEERING, CONSTRUCTION

6972.14

7095.27

-123.13

-1.74%

BUSINESS, ADVERTISING & MARKETING

2200.46

2381.73

-181.27

-7.61%

COMPUTING, SOFTWARE, TELECOMM

2917.07

3063.67

-146.6

-4.79%

ELECTRONIC ENGINEERING

1957.54

2054.12

-96.58

-4.70%

GOVERNMENT (LOCAL, STATE, FEDERAL)

2200.24

2211.95

-11.71

-0.53%

HEALTHCARE

13915.59

15297.35

-1381.76

-9.03%

MFG, PROCESSING

7115.14

7384.6

-269.46

-3.65%

MISCELLANEOUS

687.89

618.09

69.8

11.29%

MOVIES, RADIO, TV & VIDEO

4237.21

4749.64

-512.43

-10.79%

PHARMACEUTICALS

825.89

797.21

28.68

3.60%

PROFESSIONAL SERVICES

5611.57

5731.36

-119.79

-2.09%

RESOURCES, ENVIRONMENT, UTILITIES

1733.73

1668.98

64.75

3.88%

RESTAURANTS, FOODSERVICE, LODGING,GAMING

1180.55

1152.77

27.78

2.41%

RETAIL, SERVICES

8543.08

8507.81

35.27

0.41%

SCIENCE, RESEARCH & DEVELOPMENT

1279.55

1151.1

128.45

11.16%

TRANSPORTATION, LOGISTICS

1300.36

1388.63

-88.27

-6.36%

TRAVEL, BUSINESS CONVENTIONS & MEETINGS

1519.82

1479.11

40.71

2.75%

Grand

74741.14

77133.35

-2392.21

-3.10%

 

AmericanBusinessMedia

Ad Revenue

YTD

YTD

VAR

% VAR

2007

2006

2007

2006

AGRICULTURE

1571.59

1619.7

-48.11

-2.97%

ARCHITECTURE, DESIGN, LIGHTING

1759.93

1647.13

112.8

6.85%

AUTOMOTIVE

3118.94

3111.67

7.27

0.23%

AVIATION, AEROSPACE & MILITARY

1290.53

1300.17

-9.64

-0.74%

BANKING, FINANCIAL, INSURANCE

2802.32

2721.29

81.03

2.98%

BUILDING, ENGINEERING, CONSTRUCTION

6972.14

7095.27

-123.13

-1.74%

BUSINESS, ADVERTISING & MARKETING

2200.46

2381.73

-181.27

-7.61%

COMPUTING, SOFTWARE, TELECOMM

2917.07

3063.67

-146.6

-4.79%

ELECTRONIC ENGINEERING

1957.54

2054.12

-96.58

-4.70%

GOVERNMENT (LOCAL, STATE, FEDERAL)

2200.24

2211.95

-11.71

-0.53%

HEALTHCARE

13915.59

15297.35

-1381.76

-9.03%

MFG, PROCESSING

7115.14

7384.6

-269.46

-3.65%

MISCELLANEOUS

687.89

618.09

69.8

11.29%

MOVIES, RADIO, TV & VIDEO

4237.21

4749.64

-512.43

-10.79%

PHARMACEUTICALS

825.89

797.21

28.68

3.60%

PROFESSIONAL SERVICES

5611.57

5731.36

-119.79

-2.09%

RESOURCES, ENVIRONMENT, UTILITIES

1733.73

1668.98

64.75

3.88%

RESTAURANTS, FOODSERVICE, LODGING,GAMING

1180.55

1152.77

27.78

2.41%

RETAIL, SERVICES

8543.08

8507.81

35.27

0.41%

SCIENCE, RESEARCH & DEVELOPMENT

1279.55

1151.1

128.45

11.16%

TRANSPORTATION, LOGISTICS

1300.36

1388.63

-88.27

-6.36%

TRAVEL, BUSINESS CONVENTIONS & MEETINGS

1519.82

1479.11

40.71

2.75%

GrandTotal

74741.14

77133.35

-2392.21

-3.10%

 

For the summary and access to complete January data, please go here.

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