Commentary

One Hundred Forty Bucks a Pop, for Mom

One Hundred Forty Bucks a Pop, for Mom

One Hundred Forty Bucks a Pop, for Mom

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 According to the National Retail Federation's 2007 Mother's Day Consumer Actions and Intentions survey, consumers plan to spend $15.73 billion This Mother's Day, spending an average of $139.14 on the holiday compared to last year's $122.16.

 The study found 84.5% of consumers plan to celebrate this year by spending:

  • $1.6 billion on clothes and accessories (37.0%)
  • $2.1 billion on jewelry (32.8%)
  • $2.3 billion on flowers (72.4%)
  • $3.1 billion on a special dinner or brunch at their favorite restaurant (61.0%)
  • $1.3 billion on a trip to the spa or beauty salon (19.7%)

 NRF President and CEO, Tracy Mullin, said "For mom, it's the thought that counts..."

 Other popular gifts for the holiday are:

  • Greeting cards (86.8%)
  • Gift certificates (39.3%)
  • Books or CDs (29.3%)
  • Housewares or gardening tools (18.5%)
  • Consumer electronics or computer related accessories (11.3%)

Consumers intentions to purchase at various locations include:

  • 37.5% will purchase at a specialty store, such as a florist, jeweler or electronics store
  • 24.0% of consumers will shop at a discount store
  • 29.0% will head to a department store
  • 2.9% will buy from a catalog
  • 20.0% of consumers will shop for mom online

 Phil Rist, Vice President of Strategy at BIGresearch, who conducted the study, said "... consumers continue to spend on special, one-of-a-kind gifts for (mom)." 

According to the findings, men plan to spend the most this Mother's Day, with the average male shopper planning to spend $172.91, compared to women's estimated $107.18.

  • Shoppers ages 25-34 will spend $151.42
  • 35-44 year olds will spend $147.30
  • 55-64 year olds: $138.14
  • 18-24 year olds: $137.73
 For more information, please visit the National Retail Federation here.
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