One Hundred Forty Bucks a Pop, for Mom
According to the National Retail Federation's 2007 Mother's Day Consumer Actions and Intentions survey, consumers plan to spend $15.73 billion This Mother's Day, spending an average of $139.14 on the holiday compared to last year's $122.16.
The study found 84.5% of consumers plan to celebrate this year by spending:
NRF President and CEO, Tracy Mullin, said "For mom, it's the thought that counts..."
Other popular gifts for the holiday are:
Consumers intentions to purchase at various locations include:
Phil Rist, Vice President of Strategy at BIGresearch, who conducted the study, said "... consumers continue to spend on special, one-of-a-kind gifts for (mom)."
According to the findings, men plan to spend the most this Mother's Day, with the average male shopper planning to spend $172.91, compared to women's estimated $107.18.