One Hundred Forty Bucks a Pop, for MomOne Hundred Forty Bucks a Pop, for Mom
According to the National Retail Federation's 2007 Mother's Day Consumer
Actions and Intentions survey, consumers plan to spend $15.73 billion This Mother's Day, spending an average of $139.14 on the holiday compared to last year's $122.16.
The study
found 84.5% of consumers plan to celebrate this year by spending:
- $1.6 billion on clothes and accessories (37.0%)
- $2.1 billion on jewelry (32.8%)
- $2.3
billion on flowers (72.4%)
- $3.1 billion on a special dinner or brunch at their favorite restaurant (61.0%)
- $1.3 billion on a trip to the spa or beauty salon
(19.7%)
NRF President and CEO, Tracy Mullin, said "For mom, it's the thought that counts..."
Other popular gifts for the holiday are:
- Greeting cards (86.8%)
- Gift certificates (39.3%)
- Books or CDs (29.3%)
- Housewares or gardening tools (18.5%)
- Consumer electronics or
computer related accessories (11.3%)
Consumers intentions to purchase at various locations include:
- 37.5% will purchase at a specialty store, such as a florist,
jeweler or electronics store
- 24.0% of consumers will shop at a discount store
- 29.0% will head to a department store
- 2.9% will buy from a catalog
- 20.0% of consumers will shop for mom online
Phil Rist, Vice President of Strategy at BIGresearch, who conducted the study, said "... consumers continue to spend
on special, one-of-a-kind gifts for (mom)."
According to the findings, men plan to spend the most this Mother's Day, with the average male shopper planning to spend $172.91,
compared to women's estimated $107.18.
- Shoppers ages 25-34 will spend $151.42
- 35-44 year olds will spend $147.30
- 55-64 year olds: $138.14
- 18-24
year olds: $137.73
For
more information, please visit the National Retail Federation here.